Remove when-will-we-stop-thinking-our-customers-are-stupid
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When Will We Stop Thinking Our Customers Are Stupid?

Partners in Excellence

I’m beginning to think far too many sales and marketing people think customers are stupid. But when I looked at the research, all sorts of questions started popping up. The problem with all of this, is customers get it. The problem with all of this, is customers get it. What else could it be?

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Why you should always ask why: Strategy must lead tactics in marketing planning

Martech

I’ll wait while you stop twitching. We had to act fast out of necessity because there was no time to waste…or think. Up to that point, we had a balance between tactics and strategy — and that was important. But now, even though we’re starting to see an uptick in cases, we’re not in panic mode any more.

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4 Reasons Your Prospects 'Ghost' You & What You Can Do About It, According to Spiro.ai's CEO

Hubspot

It was all going according to plan — we had a great initial call, flew to Los Angeles to demo the product, and nailed it. We sent them a proposal and even flew out for a second in-person follow-up. A deal we thought we had in the bag all of a sudden hit the skids. Things were looking good. The timing isn’t right.

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot

When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward. So many salespeople have done so many slimy things over the years that at this point, buyers now think of “sales” itself as a dirty word. The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home.

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Diving Deep Into the Sales Mindset

Sales Pop!

Our previous article in this series ended with this line: How do you want your reality to appear? If we knew, many decisions would be different because we increasingly filter out reality from our mindset, in a similar way that people in love only see things “through rose-colored glasses.” What is really going on?

Sales 59
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Note To Sales People in 2017 — It’s Time To Up Your Game

A Sales Guy

It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. S**t, there are even apps that tell you when to call a prospect and what to talk about. Yet, I lament, it appears we are doing less selling than ever. We’ve become slaves to the machine.

Gaming 101
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10 Sales Tactics Brands Should Avoid This Year, According to Experts

Hubspot

Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. To help you understand which strategies aren't worth your time, we reached out to some experts to offer their takes on sales tactics that brands should avoid, going forward. When will you make a decision?'