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Why Winning “Vendor of the Year” is Bad for Business

The Sales Hunter

I’m sitting in the office of a VP of Sales and he begins to share with me about all of the “vendor of the year” awards his team has received from their customers. He says this is a great example of the leadership his team has with customers and how they don’t have one […].

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The false allure of B2B intent data

Martech

However, the trouble with intent data is that even if the signals are fully accurate, knowing who is actively in-market to purchase will not save bad strategy. However, the trouble with intent data is that even if the signals are fully accurate, knowing who is actively in-market to purchase will not save bad strategy.

B2B 99
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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Specifically, keep an eye on the years 2017 and 2021, as these were pivotal periods when significant changes occurred. Media companies and publishers play a pivotal role in affiliate marketing.

Niche 137
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5 enduring trends in martech

Martech

What five things do you think will remain unchanged about marketing technology in the next ten years? Moreover, the coming years will make it even harder. I have been on the front lines of advising and sometimes implementing personalization technology for twenty-five years now. Primacy of customer data. This work is hard!

UX 121
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CRO Confidential: How to Sell in a Hyper-Competitive Space with Apollo CRO Leandra Fishman

SaaStr

Leandra has over 30 years of experience leading large sales and revenue teams. They also actively encourage users to trial competitive apps either alongside or directly against their product and have found success in winning these trails. How do you sell against the competition or become a market leader in a very crowded space?

Sell 76
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How to Deal When You're Having a Bad Sales Month

Hubspot

Having a bad sales month? What makes a bad sales month? A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions. A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions.

Quota 79
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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. And with this, business’ want a consolidated rev tech stack with deeper capabilities infused with AI.

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