ConversionXL

MARCH 6, 2019

An eMarketer study estimated that, in 2018, 25% of U.S. A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. A caveat from the study: Some longer-form videos drove an equal number of clicks as their shorter counterparts.). There are five core use cases.

Entertainment 129

Entertainment B2B B2C Campaign 129

ConversionXL

JANUARY 23, 2019

Some have challenged the universal applicability of that study, but other studies reinforce the outsized impact that a price increase has on profitability: ( Image source ). This is the worst-case scenario: You need to reverse-engineer a consumer benefit to meet business goals. You need the revenue. In 2011, Netflix screwed up.

Price 121

Price Customers Contract Clients 121

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Read the full study here. According to a 2011 study , vanity phone numbers had a 75.4% That’s kind of a big deal.

Drivers/motivators 112

Drivers/motivators Campaign Conversion Pitch 112

ConversionXL

AUGUST 13, 2015

In fact, a Forrester study from 2010 found that, “Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”. Who uses live chat?

Lead generation 116

Lead generation Follow-up Conversion Prospecting 116

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. Now to the case studies…. In the case of Facebook Login, for example, users can instantly access a network they’ve been customizing for months or years—the perfect marriage of instant gratification and customization. Why Did This Happen?

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

SaaStr

JULY 29, 2022

If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. At a personal level, first of all, it’s not restaurants, but you can study Toast. Times are good. Toast is public.

Price 89

Price Product Start-ups Niche 89

SaaStr

NOVEMBER 20, 2020

Look at our classic case study of Eloqua/Marketo/Pardot. The top leaders in the last generation of SaaS are all at $1B+ ARR now — from Zendesk to Hubspot to RingCentral and more. And you’ll keep growing and knocking it out of the park. Probably True. Everyone did win/is winning.

Real Estate 134

Real Estate X-functional Contract Healthcare 134

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? So it was the combination of that plus partnering with Salesforce, Zendesk. You had Zendesk and Salesforce. But what was interesting was Zendesk, back then, had a voice product and they still do today.

Launch 105

Launch Technology Technology Up-sell 105

Lead Fuze

JULY 23, 2023

These include ad spend (HubSpot), technical support services fees (Zendesk), publishing charges (The Content Authority), as well as inventory upkeep expenses (QuickBooks Canada). Types of Costs Included in CAC Calculation Including all relevant expenses gives an accurate representation of total costs associated with attracting new customers.

Profit margin 52

Profit margin Customers Retail Clients 52

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. The video demonstrates several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses. Zendesk Sunshine. Zendesk leads with pain points in their product demo video.

Product 78

Product Electricity Pitch Education 78

ConversionXL

OCTOBER 23, 2014

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Read the full study here. But this may not be the case on a 5 inch screen.

Lead generation 117

Lead generation Drivers/motivators Campaign Conversion 117

ConversionXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

ConversionXL

SEPTEMBER 13, 2017

The red flag in this case is when an account performs below average for your north star metric. For example, Zendesk schedules regular check-ins with clients to try and get ahead of problems before customers even think about leaving in the first place. Identifying where to exert your energy is half the battle. Offer assistance.

Customers 110

Customers X-functional Price UX 110

ConversionXL

SEPTEMBER 10, 2021

But that’s not always the case. Uber moved away from Greenhouse and Zendesk to build their own user support platform. While they shared positive case studies with both companies, eventually they needed a more cost-effective solution that aligned with how users interact with their platform.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

FEBRUARY 15, 2016

No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. Because NPS doesn’t stand still.

Promote 49

Promote UX A/B testing Cross-sell 49

ConversionXL

JANUARY 16, 2014

A study from eMarketer.com suggests that 38% of people shop online because of lower prices. In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed.

Price 117

Price Retail E-commerce Drivers/motivators 117

Hubspot

MAY 8, 2019

While these are the most common features, it's always a good idea to understand what the use cases will be for your survey software. The tool integrates with many popular CRM's including HubSpot, SalesForce, and Zendesk, and has analytics and tracking functions. Gather, report, and archive response data. Be shareable and distributable.

Price 77

Price Start-ups CRM Consult 77

ConversionXL

NOVEMBER 4, 2015

In 2014, Optimizely shared a case study from Dewalt , one of Black and Decker’s brands, which serves as a good example. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way. Whatever the case may be, make it obvious to avoid disappointed consumers.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

PandaDoc

APRIL 28, 2023

Analytical While operational CRMs help collect leads, analytical CRMs study customer data. HubSpot has more of an emphasis on marketing and Zendesk on customer support. Strategies and use cases appeared first on Blog. By using a CRM as the brain of your automated operation, you can provide a higher-quality service at scale.

CRM 52

CRM Customer Relationship Management Legal Relationship Management 52

Martech

JANUARY 25, 2022

It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. It’s often the case that brands can’t find adequate amounts of time to evaluate an entirely new system, much less train team members to use it. The platforms were categorized into four groups. of the market share. Challengers.

CRM 95

CRM Agriculture Hospitality Healthcare 95

Sales Hacker

JUNE 26, 2018

One of the nice things about Aircall is they integrate directly with all of your customer support systems like Zendesk. As someone who has studied Behavioral Science, I wondered if there was any research on this topic of when to do things. Now, I happen to know the company pretty well. They’ve been growing quickly.

Drivers/motivators 42

Drivers/motivators Pitch Sales Conversion 42

Hubspot

MAY 29, 2014

We read through multiple case studies and learned about the structure and strategy involved with starting and scaling a business. The Case Study Method. Marketing MBA professors often teach courses using the case study method. I''ll point out two interesting cases here: McDonald''s and Burger King.

Assembly Line 76

Assembly Line Strategize Price Growth 76

Openview

MARCH 15, 2019

Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility. Managed Service Providers (MSPs). Extra Incentives. Everyone likes a little special treatment.

Sales 129

Sales Networking Drivers/motivators Up-sell 129

ConversionXL

JANUARY 29, 2014

Case Study – WikiJob Improves Conversions by 34%. In that case, you should follow Shaun Neff’s strategy. In a study by Martin, Wentzel, and Tomczak, they found that buyers who are more influenced by their peers and seek social acceptance are also more receptive to testimonials. image source. image source.

E-commerce 126

E-commerce Retail Non-Profits Technique 126

Hubspot

OCTOBER 10, 2012

For the 8-10 answers, redirect them to a form that allows them to submit a testimonial and ask them to check a box if they would agree to be interviewed for a case study. Tools like ZenDesk and GetSatisfaction make it easy for you to enable community members to provide help and archived advice to other customers and prospects.

Engineering 67

Engineering Clients Consult Networking 67

Pointclear

AUGUST 30, 2012

He notes Zendesk got 6,000 customers without a sales guy. In Some Cases: Marketing and Sales Relationship Containment Is OK. Click to start video at this point — Craig also notes that, in some cases, alignment in all areas may not be as important if marketing and sales teams are getting their jobs done. It’s hard.”.

Growth 74

Growth B2B Start-ups Up-sell 74

SaaStr

MAY 14, 2023

Talkdesk spent two years getting its Zendesk for voice products right, and then boom, boom, went from almost nothing to six million in ARR in the last 12 months… that sounds pretty good and it’s accelerating. Daniel : Yeah, we give them case studies and tests. I’m really excited to have these folks here.

Price 96

Price Start-ups Up-sell X-functional 96

Hubspot

JULY 26, 2013

If you’d like to read about one company’s journey from old to new, you can check out this case study from The Wall Street Journal about an old-guard tech company called Enterasys that made the transition to cloud-based software programs. Zendesk for customer support. This gives them a huge competitive advantage.

Finance 74

Finance Customer Relationship Management Relationship Management Networking 74

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey! Read more including the Zendesk case study.

B2B 48

B2B CRM Technique Contract 48

SaaStr

JUNE 21, 2019

And so I think when people overengineer and go deep into the meats of it they lose sight of actually doing real marketing and building compelling copy and building compelling case studies that are really going to land with people and be memorable at the end of the day. It’s more of a readout of what the company did.

Start-ups 55

Start-ups X-functional Drivers/motivators Up-sell 55

Hubspot

JUNE 19, 2012

In fact, according to a study from Booz & Company , 75% of marketers using social media identify customer service as a primary use of their social media platform. That being said, only 26% of respondents in the same study describe customer service as a department responsible for contributing leadership to social media strategies.

Networking 73

Networking Follow-up Promote Service 73

SaaStr

JULY 12, 2022

What I want to talk about today is perhaps the mistake that most of us make, by my nonstatistical study, 70 percent of us make, which is not hiring the right VP of sales. optimizing their leads, best case. Worst case, you’re wasting time, you’re wasting your life. Zendesk does it. You know why?

Sales 105

Sales Closing Up-sell Engineering 105

ConversionXL

JULY 10, 2014

Now, several studies show that when information is presented larger, the brain is wired to believe it is more important. In some cases, it may just be they’re not even aware you exist, in others, it might be they have a misperception or simply don’t have enough knowledge about your brand. image source.

A/B testing 72

A/B testing Lead generation Clients Campaign 72

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Alexandra (Case) George. Every detail is important, but here’s something you can’t afford to overlook — diversity. VP New business – Sales leader. Milly Gadd. Demandbase.

Territory 121

Territory Presentation Strategic partnership Strategize 121

SaaStr

OCTOBER 11, 2019

Dave King: The second is the instrument NPS, and just study it maniacally to make sure that the people are having a great experience. But then I compare it to the rest of the kind of enterprise landscape, which in many cases is still very dry. Zendesk, the brand system there, I think does an amazing job.

Objectives and Key Results 53

Objectives and Key Results B2C Launch Pipeline 53

SaaStr

MARCH 8, 2019

When you thought about it, what I thought was so interesting was very early on, you studied the marketing process and you declared the death of the funnel, the death of the traditional funnel. The more I studied the funnel, the more I think it’s broken. You’re on the board of Zendesk. Like you were at NewRelic.

Cold Call 42

Cold Call Trust B2C Go To Market 42

SaaStr

JULY 8, 2020

In some cases, I’m really curious as like, founders may start companies they’ve never been in the same office when they start the company. His first angel investment, he was the first angel into Zendesk, after he was a CEO. Jason Lemkin: Maybe a few case studies from some last deals. Aileen Lee: I don’t.

Pitch 64

Pitch Start-ups Up-sell Technology 64