ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JUNE 26, 2020

According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. Building a solid content strategy might include the following steps: SEO or Keyword Research: This will help you identify which topics or keywords are highly searchable and could inform a successful video's angle.

Angle 101

Angle Promote Niche Engineering 101

Salesforce

OCTOBER 7, 2021

You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Consumers spent $1.1

Retail 96

Retail A/B testing Angle Campaign 96

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Summer Olympics postponement further shakes 2020 ad spending expectations 2020: The postponement would impact digital as well as TV ad spending plans.

Engineering 76

Engineering Promote Angle Healthcare 76

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. This post is written by Kerry Shearer, "The Livestream Expert". Instagram Live.

Transportation 101

Transportation Electricity Follow-up Angle 101

Salesforce

JULY 15, 2022

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. And last year’s event, which took place in the middle of June, was already soft compared to Prime Day in 2019 and 2020. A rising tide lifts all ships. But times are changing.

Retail 98

Retail Territory Price Angle 98

Heinz Marketing

MAY 29, 2023

The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle. But we do that with salespeople sometimes.

Pipeline 105

Pipeline Angle Sales Trust 105

Hubspot

AUGUST 18, 2020

Below, I'll walk you through a few AR strategies that effectively benefit retailers now, or could be a vital product marketing tactic in the future: 3 AR Product Marketing Strategies to Watch in 2020. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify.

Product 101

Product Retail Technology Technology 101

ConversionXL

JANUARY 13, 2021

More users landed in November 2020 than my first eight months on the job combined. As a distribution channel, search rarely rewards tone, design, or angle. They needed to be so good that we were proud to promote them. It’s the other 700 posts that account for 95% of your traffic (since new stuff takes time to rank).

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. And marketers face a daunting average of 12 major sources of customer data, up 20% from 2020, according to our State of Marketing Report. The secret?

Sales 98

Sales Angle Campaign Up-sell 98

Search Engine Land

AUGUST 2, 2023

Google Shopping search results have consisted primarily of free product listings since April 2020 , marking a major shift for the formerly purely paid product. merchants only, was mirrored worldwide later in 2020. This change, which initially took effect for U.S. Use descriptive file names and alt tags.

Product 90

Product Retail Click Through Rate Territory 90

Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Unity ads teamed up with Snap in 2020 to extend the reach of its ad supply. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles.

Gaming 84

Gaming Networking Campaign Angle 84

Hubspot

OCTOBER 8, 2018

Since 2014, they’ve used beacons, which are Bluetooth devices that send alerts to people’s smartphones based on their proximity to one of their stores, to promote discounts to any customer who walks by one of their stores and has their app. Macy’s has leveraged The Internet of Things to help customers save money, too.

Retail 78

Retail Angle Technology Technology 78

PandaDoc

AUGUST 29, 2022

An average deal negotiation process typically consists of these steps: Submission of a proposal Promotion to the shortlist Becoming a preferred vendor Scope approval Quote sending Contract sending Contract signing. Promotion to the shortlist, becoming a preferred vendor. Try the sharp angle technique. Get the eBook. Disclaimer.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Search Engine Land

FEBRUARY 6, 2023

Google Posts being rejected because of non-compliance with image guidelines 2020: It seemed like maybe Google didn’t want users to use stock photos. Google adds Siri Shortcuts to its iOS apps 2020: Users could take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.”

E-commerce 77

E-commerce Government Engineering Angle 77

Gong.io

FEBRUARY 8, 2022

We’ve seen proof of that at Gong, where rethinking the employer-employee dynamic earned us a spot on Fortune ’s 2020 Best Workplaces in the Bay Area. This leads to a dynamic like a pre-divorced couple—neither trusts the other, each is constantly looking for angles. Encouraging individuality and working toward a common goal works.

Angle 71

Angle Trust Follow-up Negotiate 71

VanillaSoft

AUGUST 11, 2021

It empowers efficiency, can encourage a shorter sales cycle, and promote a deeper understanding of buyer needs. Plus, it’s what the people want: In 2020, McKinsey & Company found that as many as 80% of B2B buyers preferred to interact remotely when making purchasing decisions. Find the right angle. Splurge on sound.

Technique 59

Technique Sell Up-sell Angle 59

Heinz Marketing

MAY 29, 2023

The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle. But we do that with salespeople sometimes.

Pipeline 64

Pipeline Angle Sales Trust 64

Hubspot

MAY 27, 2020

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Then, craft your pitch with their publishing guidelines in mind.".

Referrals 69

Referrals Pitch CRM Contact 69

Heinz Marketing

MAY 29, 2023

The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle. But we do that with salespeople sometimes.

Pipeline 52

Pipeline Angle Sales Trust 52

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 83

Non-Profits Strategize Trust Growth 83

PandaDoc

APRIL 3, 2023

The fact that inside sales relies on remote selling also means that your teams are more flexible and adaptable when it comes to unpredictable events, such as the 2020 pandemic. Or, to look at it from another angle, outside sales reps humanize your brand to your customers. They can work from home, the office, or a hybrid of the two.

Outside Sales 52

Outside Sales Inside sales Teamwork Quota 52

Hubspot

APRIL 30, 2020

In 2020, there's no question of whether or not blogs generate leads. This followed HubSpot's 2020 State of Marketing Report , which revealed that blogging fell from the first to third-most-common content strategy between 2018 and 2020. You'll just need to work a tiny bit harder to persuade people to read your content in 2020.

Entertainment 101

Entertainment Education Drivers/motivators Angle 101

ConversionXL

NOVEMBER 27, 2019

Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.

Customers 101

Customers Strategize Campaign Manufacturing 101

SaaStr

AUGUST 22, 2020

And then there was this great workplace experience of 2020, which we’re still living now. So now we’re in this, like you call it, the great workplace experiment of 2020, where we’re forced to be a hundred percent remote. We just never were able to solve for that. Justin Bedecarre: Right. Aaron Levie: Exactly.

Real Estate 72

Real Estate Contract Government Start-ups 72

ConversionXL

NOVEMBER 16, 2021

Kevan Lee, VP of Marketing at Oyster , leans into the skimmable method when sharing his thoughts and relevant insights about YouTube ads: He promotes his expertise and encourages engagement with a call to action. of tweets promote your business ? Views on Twitter increased 62% from 2019 to 2020. share personal stories ?

Angle 131

Angle Networking Follow-up B2B 131

ConversionXL

JUNE 19, 2019

Create an angle. Love how @endesignonline is promoting accessibility as a benefit for everyone. If you missed out, your next chance will be in the spring at CXL Live 2020 near Austin, Texas. You need to think of your content as a “product”—it can be flexible, it can change, you can forever update it. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90