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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. In PPC campaigns, it is used as a metric to measure ad effectiveness. When it comes to SEO, CTR refers to the percentage of people who click an organic or unpaid (Google) search result that leads to your website.

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Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Hubspot

Here, I'm going to explore why our current editorial strategy is limited, and how we can refine it for better results in 2020. First, we need to step away from calendar-driven goals, like publishing once per month, or filling up a campaign schedule. A New Distribution Framework for 2020. or impede me? Evolution of the Funnel.

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Marketers: Is Your Ecosystem Ready for 2020?

Hubspot

This large number of tools that Hatch used delayed its ability to set up campaigns and results in a more complicated marketing process. When they were able to pull all of their social media apps together, they could coordinate campaigns and reporting across channels.

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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

General Email Marketing Stats to Know in 2020. The top three areas for email marketers were focusing on in 2019 were automated campaigns (37%), personalization (32%) and segmentation (29%). Globally, the average email open rate was 22.15% in 2019. Average email click-through rate is 3.43%. GetResponse 2019).

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The Ultimate Guide on Sales Engagement in 2020

SalesHandy

Work on centralized email campaigns. Email campaigns are the most essential part of every sales engagement process. 81% of the SMBs use email as their primary source of communication which makes email campaigns the most effective way of sales engagement. Send your first email campaign for free! Source: Statista.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

2020 vs. Cold Emails. Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. 2020 vs. Cold Emails. According to statista.com , 293 billion emails were sent and received each day in 2019, but the figure is expected to increase to over 306 billion daily emails in 2020. Table of Contents.

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The power of predictive analytics: Is the future now?

Martech

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data?