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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. Cookies also encourage complacency, resulting in redundant, disruptive or misaligned campaigns.

Trust 130
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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising.

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How to use AI in email marketing without losing the human touch

Martech

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Campaign 134
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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Successful campaigns. Email campaigns topped the list of marketing channels that yielded the highest return, with 171% increase in revenue contribution lift. In 2021, there were many more high-spending e-commerce days in November than in 2020.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. But the best SEPs go beyond activities, enabling sales leaders to dig deep into messaging, pipeline, and customer campaigns. Read More: The Forrester Wave : Sales Engagement, Q3 2020. No, that’s not the setup for some obscure go-to-market joke.