Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023.

E-commerce 126

E-commerce Launch Campaign Retail 126

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate.

Growth 97

Growth B2B Launch Follow-up 97

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 83

Campaign Gaming Launch Education 83

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. As marketers finalize their budgets and prepare their strategies for 2020, we're taking a look at the predictions of several leaders in the marketing space.

Technology 91

Technology Technology Campaign Service 91

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.

Price 121

Price Engineering Launch User Experience 121

Search Engine Land

OCTOBER 9, 2023

Auction manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies. Three antitrust suits have been launched against Google since 2020. Keep in mind that this isn’t the only lawsuit Google faces.

Legal 120

Legal Engineering Price Launch 120

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. February 9, 2018.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 92

Gambling Launch Engineering Campaign 92

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 127

Negotiate Launch Electricity Networking 127

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. The new contextual ad targeting works, study says 2020: A new study looks at how contextual relevance of ads to content influences consumers.

Engineering 96

Engineering Launch Campaign Negotiate 96

Search Engine Land

APRIL 12, 2024

The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. In 2017, vertical video gained traction with the launch of Facebook Stories. Product demonstration. TikTok’s watermark on shared videos was a stroke of genius.

Launch 100

Launch Presentation Growth Campaign 100

Search Engine Land

FEBRUARY 27, 2023

New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” In feature battle with Google, Yelp improves restaurant waitlist functionality 2020: Yelp was rolling out its Notify Me feature, which supported Yelp Waitlist.

CTR 94

CTR E-commerce Legal Engineering 94

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. The big PPC shifts of 2019 that will shape how we market in 2020.

E-commerce 112

E-commerce Gambling Engineering Campaign 112

Martech

OCTOBER 3, 2023

We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’” We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.”

Customers 110

Customers Cold Call Territory Launch 110

Search Engine Land

MARCH 5, 2023

Read all about it in Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change” Also on this day Google to switch completely over to mobile-first indexing by September 2020 2020: Google said 70% of sites shown in search had already been switched over. What’s The Most Searched Thing On Google?

E-commerce 92

E-commerce Launch Engineering Campaign 92

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Honeycomb Puts Android 3.0

Engineering 125

Engineering Campaign Click Through Rate Launch 125

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Yes, More Are Seeing A New Google Look-And-Feel 2010: Testing would continue until May, when it launched the new user interface.

E-commerce 114

E-commerce Launch Engineering Contract 114

SalesHandy

APRIL 14, 2020

This step helps in making the prospect acknowledge the product and relationship building. The above step is followed by lead nurturing which makes the prospect get influenced about the product. Further is the closure stage where the prospect starts buying your product and expects a good outcome in their business.

Sales 98

Sales Campaign Represent Follow-up 98

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Launch 95

Launch Engineering Campaign Entertainment 95

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Of course, your product has to deliver, you have to keep your promises, and you have to run a tight ship. Polarizing Product. You have to be “professional.”. But I really disagree!

Product 118

Product Technology Technology Education 118

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 95

E-commerce Launch Campaign Retail 95

Martech

OCTOBER 3, 2023

We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’” We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.”

Meeting 93

Meeting Customers Cold Call Territory 93

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

Government 117

Government Launch Real Estate Negotiate 117

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 93

Launch Engineering Gaming Territory 93

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Processing…Please wait.

Engineering 93

Engineering Campaign Promote Represent 93

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Google Health Close To Launching? Yahoo was just behind at 18.5%, with Microsoft at about 12.5%.

Referrals 91

Referrals Hospitality Launch Engineering 91

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Finance 95

Finance Engineering Campaign Cross-sell 95

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. Altogether, 3,600 respondents took part in the study, which analyzed 24 Christmas campaigns. Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. out of 10.

Drivers/motivators 105

Drivers/motivators Campaign Retail Strategize 105

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

Pharmaceutical 132

Pharmaceutical Healthcare Hospitality Campaign 132

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Your cold email response rates can make or break your outbound sales campaigns. It shows that you care more about yourself, your company, and your products than your client.

Gaming 105

Gaming Objectives and Key Results Sales Up-sell 105

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses.

Launch 86

Launch Engineering Campaign Commission 86

Hubspot

APRIL 16, 2020

So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign. WhatsApp Marketing Campaign Examples. Lessen the response time.

X-functional 101

X-functional Contact Campaign CRM 101

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Historically, they have known that marketers needed support with cross-campaign attribution. Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding. Google is always playing the long game.

Campaign 105

Campaign Trust Launch Networking 105