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Listen….Still Listen

Sales Pop!

Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad. First, some background.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients.

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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. Here are more findings from the study. Clicks to Google properties.

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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA.

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If I could double your email revenue, would you listen to me?

Martech

of total revenue, down from a high of 11% in 2020 and 9.1% When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. The average marketing budget is 7.7%

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How to manage SEO campaigns during economic downturns

Search Engine Land

Clients often judge SEO and paid search as independent channels. prior to 2020. Let’s apply the learnings to help our clients or employers power through an economic downturn without pausing their SEO efforts. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

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How to overcome bias in PPC for better ad performance

Search Engine Land

Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC career, you might develop biases that limit your ability to tailor your approach to each client’s unique needs. This article will break down: Major biases a strategist might have.