Martech

JULY 31, 2025

The evolution of go-to-market motions tells the story. Then (2020): Marketing, sales and customer support sprinted in separate lanes. Keep optimizing for clicks and forms and you’re cleaning windows no one’s looking through. Then → Now → Next How did we get here — and where are we headed next?

GTM

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM

SaaStr

MARCH 18, 2025

” Weavi Founded in 2020, they anticipated the growing importance of unstructured data and embeddings. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential.

Growth

Highspot

JULY 15, 2025

Using a go-to-market (GTM) performance platform with advanced AI and robust analytics can help MedTech sales teams connect with buyers where they are and help them deliver the right sales content at the right time. Selling in MedTech is complex—and it’s only getting more so. The good news?

Healthcare

SaaStr

MARCH 1, 2025

The last IPO of the 2020-2021 era was HashiCorp in December 2021. This single market selection decision shaped their entire trajectory and enabled their meteoric rise. Your people plan enables your product roadmap, which informs your go-to-market strategy, ultimately producing your financial results.

Growth

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. It’s the question that will help companies stand out as we put 2020 behind us. Read More: The Forrester Wave : Sales Engagement, Q3 2020. 2020 will be remembered as a watershed moment when B2B buying and selling changed forever. What about you?

Objectives and Key Results

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Entertainment

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. The post Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update) appeared first on Sales Hacker. To find the books most relevant to you, first, find the category you’re interested in, then browse the books within that list. Sales Models and Fundamentals.

Sales

InsightSquared

DECEMBER 3, 2019

From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. Team alignment. Agile Methods. This is no easy feat given the natural tendency to silo.

Cross-sell

Outreach

OCTOBER 1, 2020

In short, they need to pick up the pace with go-to-market strategy during one of the toughest markets ever. Some tough questions go along with tackling those challenges: How do you motivate your go-to-market team every day during a time of constant uncertainty ?

Go To Market

Heinz Marketing

MARCH 25, 2020

Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, tool sets, dashboards, and strategies, but what’s often lost is arguably the most important part of any go-to-market plan: the customer experience. Addressing the overall lack of account-level insights.

Growth

Sales Hacker

DECEMBER 12, 2023

He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. Insight behind the story of founding a company during the 2020 pandemic. 28:04) Daniel’s journey starting YouShouldTalkTo, which began in 2020. (34:16)

GTM

Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize

Hubspot

MAY 8, 2020

You can use the software to align marketing and sales goals, as well as align revenue operations. If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. Image Source. Price : Contact for pricing.

GTM

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. First up is the incredible growth in cloud multiples. Product-led Growth. Usage-based pricing.

E-commerce

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Okay, maybe closer to a whiplash. Let’s Talk!

Hospitality

Sales Hacker

APRIL 23, 2024

Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS.

GTM

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. Travis, 8 September 2020). October 23, 2020). October 23, 2020). More than 45 companies switched from competitive platforms to Highspot in 2020. According to Gartner, Inc., Buckley, T.

Growth

Martech

AUGUST 5, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Why we care.

Technology

Sales Hacker

APRIL 30, 2024

He’s been recognized as one of the Industry’s top “40 under 40” by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. 34:33 – Aligning multiple go-to-market motions across market segments. It’s flexible, scalable ABM built for you.

GTM

Sales Hacker

DECEMBER 5, 2023

May started Writer in 2020. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world.

GTM

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Chuck lives in the Bay Area with his wife and has two daughters, a junior at UCLA and a freshman at UC Santa Barbara. (14:00)

GTM

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth

SaaStr

NOVEMBER 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: When The Team Revolts 80% of IPOs Since 2020 Are “Broken” What Are Public SaaS Companies Taken Private At? Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge 2.

Pitch

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. The tracks are laid. The train is in the station. All aboard! But don’t worry, it’s not leaving.

GTM

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM

The Bridge Group

JANUARY 30, 2020

We’ve just released the 2020 SaaS AE Metrics Report. Median ACV quota rose from $625K in 2012 to $775K in 2020. The fact that quotas haven’t kept up with compensation raises flags as to how sustainable these go-to-market models are in the long run. This marks the 7th round of this research project.

Quota

Martech

MARCH 14, 2023

SAP floated the platform in 2020 but retained a majority share. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Qualtrics describes itself as an online survey tool.

Launch

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. Fast Forward To 2020 The pandemic happened. And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Everyone was stuck in place and online was the answer.

GTM

Martech

AUGUST 6, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Why we care.

Technology

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 Currently, “99.9%

Government

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020.

Sales

SalesLoft

FEBRUARY 12, 2020

In this session, we’ll share how SalesLoft’s own Sales Ops and Sales Enablement teams worked together to create an effective framework to manage content, cadences, and workflow that improved our go-to-market sales strategy. Join us in San Francisco from March 9-11, 2020 for REV2020! Milena Kaul, Sales Director. Register now.

Pipeline

Gong.io

JULY 28, 2020

You’ve decided to use Gong across more of your go-to-market teams, including sales development, product, and marketing teams. We’ve got big product plans for 2020 as we build more ways to help you grow your business and acquire more customers. . Product Features To Look Out For. – The Gong team.

Pipeline