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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

No, that’s not the setup for some obscure go-to-market joke. It’s the question that will help companies stand out as we put 2020 behind us. SEPs provide core sales enablement functionality: automating manual tasks, scheduling meetings and follow-ups, setting up sequences, and more. Manny Medina, CEO of Outreach.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Customer advocacy is one of the most powerful marketing tools any brand can have.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Gambling 101
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The 20 Hottest Sessions at 2020 SaaStr Annual (So Far)

SaaStr

We launched registration for 2020 SaaStrAnnual.com March 10-11-12 this week and while it is too early to tell which sessions will be the most packed (some aren’t even out / up yet), we can say with certainty that at least the hottest 20 sessions so far will be full to the brim. Mar 11, 1:15pm – 1:55pm.

Finance 74
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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

In June 2020, they launched GPT3 — its first state-of-the-art large language model. Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it. The reality was product market fit wasn’t quite there yet.

Growth 89
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How We’re Partnering to Elevate Enablement in 2020 and Beyond

Highspot

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

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Lehka Doshi: Building Alignment to Drive Growth

Gong.io

And so one of the things that we encourage all our new employees to do in the beginning is, rather than just onboarding on the stuff that you need to learn to get up to speed on your day-to-day work, is actually spend some time just meeting people. Because relationships do matter, and you’re going to get a lot done that way.

Growth 62