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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. At the start of September, the company announced a big price increase for team subscriptions. It’s completely disrupted my business,” Hornstein said.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM.

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How to use AI in email marketing without losing the human touch

Martech

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Order now and enjoy a special launch discount of 15%! Or ask it for the top-performing launch emails of the previous year. million, compared to the Golden Arches’ $3.7

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3 books every sales professional needs to read in 2020

PandaDoc

If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year. The post 3 books every sales professional needs to read in 2020 appeared first on Blog.

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The 2020 State of Conversion Optimization Report

ConversionXL

What were some of the biggest challenges in 2020? With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. We can’t say that in 2020. Conclusion.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.