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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

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How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips. Set expectations!

Promote 101
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Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

As of January 2020, it's been estimated that a total of 1,800,000 apps are available on the Apple App Store. As of January 2020, market share between mobile operating systems were at 74.3% Network With Other App Developers. Tap Your Network for Buzz. How to Launch a Mobile App. Do Market Research. Image Source.

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This day in search marketing history: January 8

Search Engine Land

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

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The 2020 sales and marketing tips for startup owners

Salesmate

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. Having said that networking events still serve a very crucial role in the business world. The post The 2020 sales and marketing tips for startup owners appeared first on Salesmate. Happy selling.