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Listen….Still Listen

Sales Pop!

Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. A killer closing technique, an account growth strategy or a relationship tip? First, some background. What was the most cited gem of wisdom? Not even close. The most popular piece of advice? That’s it – listen.

Technique 246
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Advanced analytics techniques to measure PPC

Search Engine Land

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. WATCH: Advanced analytics techniques to measure PPC performance Here’s my full presentation from SMX Advanced:

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. It’s also often the basis for disruptive marketing techniques that add little value to the consumer experience.

Trust 131
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How to address the top reputation issues impacting brands today

Search Engine Land

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. But many shady SEOs think they’re smarter than Google’s automated systems and spam removal team.

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13+ Podcasts for Startups and SMBs

Salesforce

“StartUp” Website : StartUp Hosts : Alex Blumberg and Lisa Chow Although production concluded in 2020, nearly 100 episodes remain, offering a valuable guide for aspiring entrepreneurs. This podcast gives you a look at how business owners really think.

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How to Choose the Right Sales Enablement Certification

Highspot

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Get certified today and master engaging sellers with real-world techniques, aligning cross-functional teams, and creating strategic plans that drive business growth.

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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

” Weavi Founded in 2020, they anticipated the growing importance of unstructured data and embeddings. By predicting the rise of multimodal AI, they positioned themselves with the necessary infrastructure (including vector databases) to serve the next generation of applications.

Growth 75