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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

Launch 112
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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot

Ultimately, being a successful marketer isn't just about thinking strategically. As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. Marketing Budget Percentage by Industry [2021 Data].

B2C 101
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10+ LinkedIn Profile Tips to Stand Out in 2021

Sales Hacker

These are our best LinkedIn profile tips for 2021. Leading with your value-add can be a simple but strategic way to capture attention. Here’s an example from Samantha McKenna , Founder of #samsales Consulting. The post 10+ LinkedIn Profile Tips to Stand Out in 2021 appeared first on Sales Hacker.

Pitch 128
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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Reed and Courtney Dong, Partners at BCG Consulting, sat down to discuss their perspectives on the recent macro shifts in VC investor priorities. In the past, companies could pursue growth at all costs.

Consult 19
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Best Sales Acceleration Software

Veloxy

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. If you’d enjoy speaking with a thought leader in the space, schedule a free sales acceleration consultation today with Jeff Grice. Buying lists is so 2021.

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Capture Attention with Interactive B2B Content

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Now that you’re privy to this rapid decline in our average attention span, imagine how short it is now that we’re entering 2021 and have more devices at our disposal than ever before! The Case for Interactive B2B Content. The speed of your website matters.

B2B 139
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A Look Back: How $13 Billion Ramp Began To Scale with Co-Founder and CTO Karim Atiyah

SaaStr

Back in 2021 though, Ramp was just 2 years in — but already experiencing hypergrowth. His journey from consultant to coder to fintech founder offers a masterclass in what he calls “asymmetric outcomes” strategic bets where the potential upside dramatically outweighs the downside.