Remove 2021 Remove Go To Market Remove Trust
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Sellers can prepare before their buyer interaction, becoming trusted advisors during the call. What is sales enablement?

GTM 120
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The State of Venture in 2025

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2021, capital was abundant, valuations were soaring, and venture moved fast. The bar is higher, but so are the stakes “This isn’t 2021. The venture market in 2025 is more bifurcated than ever.

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. SEATTLE, Feb.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

.” What Revenue Operations Actually Means : “The operations team that supports the revenue function, which can support sales, design the quota, design commissions, and design go-to-market strategies and leverage data to make good strategies for the team.” Onboarding became “very inefficient.”

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Should we consistently invest in PR or SEO instead of short-term campaigns?

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Three Sales Enablement Trends to Watch in 2021

Highspot

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?