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The Great Flattening: Growth Rates for B2B Leaders from 2020-2025

SaaStr

Remember when 100%+ growth was table stakes for SaaS startups? Because the data from four of our biggest B2B winners tells a very different story about what “good growth” looks like in 2025. Scale Kills Velocity When Snowflake was doing 124% growth, they had $265M in revenue. The lesson?

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5 Tips to Getting a Job in SaaS in a Tougher Market

SaaStr

It’s not the crazy hiring market of 2021. Not as many folks as 2021, in some cases. And it’s no easier today to find great people than it was in 2021. In 2021, it was the opposite. If you are running the same playbook in 2025 to get a job that you ran in 2021, it probably won’t work. It’s different.

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From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth

Sales Hacker

Martin attributes this extended timeline partly to early missteps but also to the inherent challenges of this growth phase. Preparing for the next stage: $10M to $20M ARR As Levelset approached the $10 million ARR milestone, the COVID-19 pandemic struck, forcing the company to reevaluate its growth strategy.

GTM
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4 Truly Great SaaS IPOs Since 2021! But Not Always a Great Win for Their Late Stage Investors

SaaStr

And as stock prices rip higher, growth VC floods back in. As is growth, in some cases. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs. But overall, the growth investments weren’t big wins. It’s natural.

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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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How brands are handling the lack of transparency in major ad platforms

Martech

Less digital user growth is increasing competition for ad spending. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. With stricter limits on third-party data, tech giants are tightening control over ad systems.

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The Complete History of HubSpot’s Net Revenue Retention: From 88.6% at IPO to 115% Peak — And Why 102% Today Is Still Strong

SaaStr

By 2021, they peaked at 115% NRR before facing new challenges that brought them back to 102% in Q1 2025. HubSpot made a bold pivot to usage-based pricing (UBP) , fundamentally changing how they monetized customer growth. 2021: 115% NRR – Peak Performance HubSpot achieved their all-time high of 115% NRR in 2021.