Nearly 60% of Google searches end without a click in 2024
Search Engine Land
JULY 2, 2024
Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.”
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