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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed.

CTR 90
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How brands are handling the lack of transparency in major ad platforms

Martech

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 126
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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

The network was growing, and they saw real virality. BILL network has 7.1M network members who have used BILL to pay or get paid. On the network side, every supplier in your network is there, complete with their bank info. BILL’s network members are also suppliers. That was probably 2012.

Customers 123
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The Great Flattening: Growth Rates for B2B Leaders from 2020-2025

SaaStr

The Peak Era (2020-2021): Snowflake: 124% → 106% Shopify: 86% → 57% Twilio: 55% → 61% Okta: 43% → 56% The Reality Check (2025 Q1): Shopify: 27% (still crushing it) Snowflake: 26% (remarkably consistent) Twilio: 12% (the comeback kid) Okta: 12% (steady profitability focus) What “The Great Flattening” Actually Means 1.

Growth 69
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

Constantly leveraging our GTM LP community network to diligence new businesses and verticals better. GTM continues to weigh on founders, and has increased every year since 2021. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai.

GTM 111
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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

The combination of AI excitement, economic stability, and pent-up demand from years of IPO drought has created conditions we haven’t seen since 2021. But here’s the thing: unlike 2021’s “everything rally,” this market appears more discerning.

B2B 73
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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. commercial revenue grew from ~$150M in Q1 2021 to $254M in Q1 2025—a 69% increase over four years, but with accelerating momentum. Then came the long slide down. Growth has since fallen to single digits.

Growth 104