article thumbnail

5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Customer Success Sessions at SaaStr 2021.

Pipeline 137
article thumbnail

Only 28% of B2B content marketers report having the technology they need

Martech

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Stackies 2021: How the winning companies think about their marketing stacks

Martech

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. But as a judge, Brinker is uniquely qualified in the marketing technology field. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools.

article thumbnail

What the 2021 Holiday Shopping Season Tells Us About 2022

Salesforce

In 2021, online holiday sales across November and December rose 5% year over year worldwide to $1.14 See our breakdown of the 2021 holiday shopping season. Then, in 2021, first-mile challenges significantly impacted the ability to move containers into ports and through the supply chain. trillion and 9% in the U.S.

Retail 93
article thumbnail

15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Best Sales Statistics to Know in 2021. Still curious which sales trends will be on the rise in 2021? Short on time?

CRM 125
article thumbnail

Martech activity slows in 2023 with less funding, launches

Martech

billion in 2021 to $28.4 This represents a significant 51% decrease in acquisitions from 2022 to 2023. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts.

Launch 98
article thumbnail

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

Hubspot

Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let's dive into the graphic design trends you'll see in 2021. 2021 Graphic Design Trends. Retro-futurism.