Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. 2022 Oscars 5G portal. It was a great question. Technology used. Head-set VR, 3D virtual content, holograms.

Campaign 112

Campaign Gaming Education Technology 112

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 130

Retail X-functional Launch Non-Profits 130

Search Engine Land

JUNE 12, 2024

Looking at the SparkToro pricing page on archive.org, the lowest-paid package’s pricing in April 2022 was $150/month and is $50/month as of 2024. ” Search volume for the keyword “audience research tool” started to grow after SparkToro launched in 2018 and increased by 33% in the past year.

CTR 120

CTR Referrals Contact Engineering 120

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. The end result was a successful community launch that garnered over 2,000 users in only three months. Keep reading to learn about the myriad benefits of having a user community for your business.

Growth 105

Growth B2B Launch Follow-up 105

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 134

A/B testing Engineering Launch Drivers/motivators 134

Search Engine Land

AUGUST 3, 2023

When new ad products are launched, particularly by industry giants like Google, brands should make sure they are paying close attention and not be so quick to dismiss the possible potential. It’s also important that marketers ensure they are constantly monitoring the performance of their websites and campaigns. Why we care.

Product 98

Product Promote Engineering Campaign 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. DuckDuckGo launches Directions! That’s 106 days from today.) But on Oct.

Launch 98

Launch Engineering Gaming Territory 98

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. In 2022, CTV overtook mobile for global ad impressions.

Sports 115

Sports Cross-sell Price Entertainment 115

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. In 2022, healthcare digital ad spending increased by 14.3% , reaching $15.84

Healthcare 99

Healthcare Campaign Conversion Service 99

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Objectives and Key Results 96

Objectives and Key Results Retail Real Estate Engineering 96

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

Retail 129

Retail Niche Objectives and Key Results Technology 129

Martech

FEBRUARY 17, 2022

Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and insights in audio ad campaigns. In 2020, Spotify launched Streaming Ad Insertion. Get the daily newsletter digital marketers rely on.

Campaign 92

Campaign Launch Networking Follow-up 92

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 96

CTR E-commerce Territory Networking 96

Search Engine Land

JANUARY 4, 2023

2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.

E-commerce 115

E-commerce Government Referrals Engineering 115

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery” 2011: The fflick service analyzed and organized comments about movies. Yahoo Beats Expectations with Weak $1.5B Some free SEO advice for his new blog.

A/B testing 136

A/B testing Engineering Price Territory 136

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites. ” 240 chose “Don’t show a page at all.”

Negotiate 135

Negotiate Launch Electricity Networking 135

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 86

A/B testing Engineering Launch Drivers/motivators 86

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service?

Engineering 100

Engineering Campaign Launch Represent 100

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. ” Ertsgaard contrasts F5’s approach with campaigns by their competitors that focus on fear and risk. It’s the brand campaign content that Catch+Release primarily supports. “We wanted to steer clear of fear-mongering and scare tactics.”

Campaign 78

Campaign Price Technology Technology 78

Search Engine Land

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience 119

User Experience Manufacturing Sports Engineering 119

Search Engine Land

MARCH 23, 2023

Also on this day Google Maps blocked 100 million abusive business profile edits in 2021 2022: Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 95

Engineering Promote Angle Healthcare 95

Search Engine Land

JULY 12, 2023

This solution is ideal for interactive content such as product demonstrations, tutorials, live launches, and events encouraging viewer participation and feedback. Amazon ad-supported tier is in the works Following Netflix’s massive subscriber losses in 2022, the streaming platform responded by rolling out an ad-supported plan last November.

A/B testing 98

A/B testing Objectives and Key Results Campaign Strategize 98

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

Government 129

Government Launch Real Estate Negotiate 129

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. The Whopper Detour campaign launched a major overhaul of BurgerKing’ss mobile app. It was clearly a successful campaign.

Campaign 112

Campaign Pitch Technology Technology 112

Search Engine Land

FEBRUARY 13, 2023

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta.

CTR 96

CTR Engineering Sports Launch 96

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Retail 98

Retail Engineering Click Through Rate Contact 98

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Here’s an example that’s 125 words: “ [Firstname], you’re looking to double, heck triple your pipeline in 2022, right?

A/B testing 214

A/B testing Inside sales Contact Consult 214

Martech

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience 99

User Experience Manufacturing Sports Engineering 99

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Goodbye, Yahoo Picks.

Engineering 98

Engineering Campaign Promote Represent 98

Martech

MAY 10, 2023

Having conversations with customers helps build loyalty, increase retention and can even lead to upselling them on additional products or services. Dig deeper: B2B marketing budgets stalled out in 2022 I firmly believe in customer proximity: Whoever is closest to the customer wins. To analyze and optimize.

Profit margin 105

Profit margin Launch Conversion Price 105

Search Engine Land

JANUARY 12, 2023

Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. These sources fuel audiences like: In-market : Displays a strong probability of being interested in the product or service. Affinity : Likely interested in overarching hobbies/goods/services.

Represent 99

Represent Campaign Trust Follow-up 99

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

E-commerce 96

E-commerce Government Engineering Angle 96

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 144

Campaign Retail Lead generation Pharmaceutical 144

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. Learn more about video advertising.

Objectives and Key Results 101

Objectives and Key Results Campaign Follow-up Promote 101

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching? The NASDAQ overall was at 15.5%.

Referrals 97

Referrals Hospitality Launch Engineering 97

Martech

DECEMBER 30, 2022

Launch things. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year. Today, my agency’s retail clients are all heads down, launching campaigns. 4 marketing lessons learned in 2022. Make money. Hit your year-end goals.

Retail 24

Retail Strategize Clients Launch 24

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 98

Commission Objectives and Key Results SQL A/B testing 98