Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Education 141

Education Strategize Technology Technology 141

SaaStr

NOVEMBER 17, 2024

But growth slowed around $10m ARR to almost zero. Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. Private Equity has different goals, and Andy did a great deep dive on the process. They Ran a Crisp, Tight Process And Got 4 Offers to Buy Them.

Legal 117

Legal Cross-sell Negotiate Growth 117

Martech

JANUARY 9, 2025

in September 2022. When companies cut costs to drive revenue growth, marketing budgets are the most affected, with executives reducing them 44.6% When companies cut costs to drive revenue growth, marketing budgets are the most affected, with executives reducing them 44.6% Processing. in spring 2024 to 7.7%

Government 121

Government CRM Technology Technology 121

Veloxy

DECEMBER 21, 2021

One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. I shared this insight with a friend of mine who’s a sales executive, and he sent me this 635 page Salesforce guide on automating business processes. These features include Process Builder, Flow Builder, Approvals, and Workflows.

Tradeshows 348

Tradeshows Contract Sales Contact 348

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marketing must drive the transition from problem-market fit to product-market fit.

GTM 102

GTM Product Drivers/motivators Strategize 102

Martech

SEPTEMBER 18, 2024

” This metric peaked in 2Q 2022, earlier than the average daily hours. Fill rates were highest in 2022 when there was less inventory. ” Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Why we care. Processing. elections coverage. And here is the average session length picture.

Growth 77

Growth Service Process Customers 77

Martech

AUGUST 23, 2024

Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Recruit : “I want a quick and efficient recruitment process.”

Customers 121

Customers Drivers/motivators Teamwork Retail 121

Search Engine Land

OCTOBER 1, 2024

This process will provide deep insight into what drove this brand search behavior. Analysis process overview This process identifies the messaging, sources and people driving an audience to search for a brand. Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. Processing.

Electricity 95

Electricity Growth Strategize Launch 95

SaaStr

OCTOBER 25, 2024

at the height of 2022 to 6.7. 6: AI Has No Noticeable Impact on ARR Growth Next question the survey asked of startups was, ‘if you use AI, is your growth rate meaningfully faster than you thought it would be year-over-year?’ Here’s what they found. #1: ’ The answer was no. Now, it’s about 120%.

Go To Market 132

Go To Market Quota GTM Price 132

SaaStr

JUNE 22, 2025

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024.

B2B 87

B2B Cross-sell Growth Up-sell 87

Martech

APRIL 17, 2025

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. Processing. annual growth and three times the 5.2% growth in 2023. YoY growth, maintaining its leading 39.8% and 2022’s 20.9%.

Growth 78

Growth Retail Networking Market share 78

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . What is their perspective on growth, risk, competition, etc.? Account-Based Retention . Sustainable Marketing . Data Intelligence .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. As ad budgets expand to include CTV, Amazon’s growth as a major advertising player also provides more options beyond Google and Meta. Processing. Email: Business email address Sign me up!

Retail 124

Retail Campaign Drivers/motivators Launch 124

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 77

GTM Growth Sell X-functional 77

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. Processing. The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech.

Retail 112

Retail Price Represent Gaming 112

Sales Pop!

DECEMBER 23, 2021

Here are the five e-commerce challenges that business owners will face in 2022 and how you can stay ahead : Living up to customer expectations. How to solve it: Start verifying each purchase with unique links, use HTTPS protocols, firewalls, and your own servers to process information. Overcoming cart abandonment issues.

E-commerce 130

E-commerce User Experience Follow-up Start-ups 130

SaaStr

MAY 10, 2022

Doug has done it all, from being the first seed investor in Marketo all the way to being a growth investor in Calendly, Loom, Braze, Lattice, and much more: My key take-aways: #1. You need to be growing fast at $20m ARR for a growth deal (100%+), but if you are, deals are and will still be getting done routinely at <$1B valuations.

Growth 124

Growth Meeting Start-ups Process 124

SaaStr

JUNE 25, 2025

revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. NPS of 45 and 71% TPV growth per customer in their first 12 months. Takeaway : Don’t just digitize a process—eliminate the friction entirely. to dominate US SMB payments. The result? exit represents a 37.5%

Drivers/motivators 90

Drivers/motivators Territory Strategize Growth 90

Martech

OCTOBER 5, 2023

growth YoY in online spending. Business email address Subscribe Processing. growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.

Growth 126

Growth Represent Retail Price 126

Sales Pop!

SEPTEMBER 6, 2022

The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. It’s no secret in 2022 that weed has become more popular, and the industry has boomed. This is where a robust customer experience process comes in.

Legal 207

Legal Niche Government Up-sell 207

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. . The Future of Marketing in 2022. Key Takeaways: What’s New in 2022? Box: Conversational AI technology.

B2C 113

B2C Territory Legal Technology 113

Sales Pop!

AUGUST 2, 2022

In this business management best practices article, you will learn how to effectively run your operations in a way that’s conducive to growth and success. So to make this content worth your time, we’ve listed the best business management practices in 2022. Consider this as an investment for your business growth.

Teamwork 130

Teamwork Drivers/motivators Construction Meeting 130

SaaStr

DECEMBER 20, 2022

With three live events, two digital events, and our two special series, Workshop Wednesdays and CRO Confidential, we have 200+ videos just from 2022 for you! Today, we’re giving you #25-#13 of our top videos of 2022! Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan. #18.

Growth 108

Growth Engineering Product Customers 108

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 133

Growth Pharmaceutical B2C Construction 133

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Quick wins, then scale Quick wins are essential, but they should be part of a scaling process that shows early success while laying the groundwork for bigger achievements.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate High impact Drivers/motivators 120

Heinz Marketing

OCTOBER 28, 2022

Let your voice reflect your culture and embrace the process of change. Testimonials, customer reviews, ratings, growth percentages, etc.) It will be prudent to do the process of selecting and onboarding a new partner based on the new information you can provide. Define conventions in your category or industry.

B2B 119

B2B B2C Networking Technique 119

SaaStr

JUNE 22, 2025

Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. The sector has been largely frozen since 2022, with companies waiting for market conditions to improve and valuations to stabilize. valuation, raised $2.5B

B2B 75

B2B Appointment E-commerce Represent 75

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

GTM 113

GTM Growth B2B Territory 113

SaaStr

SEPTEMBER 30, 2024

Many today have been unable to keep up, and have fallen behind, and seen growth slow to 20%, 10%, even 0%. Complex enterprise business process change still takes time. And a related SaaStr great deep dive with Parker Conrad, founder CEO of Rippling, here: The post The SaaS Era of 2013-2022 is Over. And promises are part of it.

Contact 120

Contact CRM Start-ups Growth 120

SaaStr

DECEMBER 31, 2022

Here’s what folks most watched in 2022 : Here were the Top 10: #1. “People, Process and Product: A Product Leader’s First 90 Days | Notion CPO Madhu Muthukumar” This was a great session that helps you peer right into the mind of what a strong new product leader thinks about when they take a new senior role. #7.

B2B 98

B2B Growth Product Process 98

Martech

MAY 18, 2023

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. In 2022, the numbers fell to back to earth with 10.6% CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Get MarTech!

Growth 115

Growth Retail Networking Represent 115

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. That would be Major League Baseball, with 3.350 deals made in 2022. Growth in charities. Processing. It was a boom year for sports sponsorships, especially for women athletes.

Sports 97

Sports Entertainment Legal Represent 97

Sales Hacker

SEPTEMBER 15, 2022

Why your sales team is losing deals in 2022. As our findings show, the sales industry needs to evolve a targeted and efficient process that improves itself over time. . These issues largely fall into the gray area where data and human interaction meet – the process of gleaning insights and turning them into sales. .

B2B 123

B2B Pitch Cold Call Commission 123

SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

Government 115

Government Legal Engineering Growth 115

Search Engine Land

AUGUST 20, 2024

Focusing on work that has proven to be impactful is critical for accelerating client growth. pic.twitter.com/5L0AhX4frc — Glenn Gabe (@glenngabe) March 3, 2022 Get the newsletter search marketers rely on. Processing. Make your own SEO Impact Eisenhower grid to better understand what work you should focus on.

High impact 91

High impact Clients Campaign Start-ups 91

SaaStr

JUNE 29, 2025

” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022. ” The Results : This single decision drove them from $50M ARR in December 2021 to $100M ARR by Q1 2022—doubling ARR in just 3 months. ’ But as we grew, process became so important.

Cross-sell 75

Cross-sell Commission Account management Strategize 75

SaaStr

SEPTEMBER 8, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing. Plug in our easy-to-implement APIs and start making revenue from credit card processing today. Welcome to Payfac-as-a-service.

Finance 98

Finance Education Trust B2B 98