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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you.

B2B 109
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The new Bing making (small) gains on Google Search

Search Engine Land

7 (the day the new Bing launched), Bing made up just 1.22% of Search Engine Land’s organic search traffic. This is from when the new Bing launched to today compared to same period before. It's so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. week over week.

Referrals 103
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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. A playbook does exactly this.

Campaign 149
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How to identify and rank for ‘hidden gems’ in SEO

Search Engine Land

Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives. When it was launched, it was a search feature (like a featured snippet) intended to promote external content.

Launch 109
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The state of demand generation in 2022. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. Leverage existing customers for referrals.

Referrals 115
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This day in search marketing history: January 5

Search Engine Land

2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.