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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM
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How wisdom makes AI more effective in marketing

Martech

For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom Goes beyond knowledge and intelligence.

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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B
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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 1, 2022–Dec.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. The effort started with an “advanced notice of potential rule making” in November 2022. People rely on online reviews to make informed purchases and compare products. The rule was in the works for nearly two years.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

In 2022, American Eagle drafted her to join them in the metaverse.) Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

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The State of XaaS Sales 2022

Even companies who are already down the path to transformation, or were “born in the cloud,” will need to change in order to succeed in a world where simply offering their products on a subscription basis is no longer enough to have a competitive advantage.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.