Martech

JULY 19, 2024

HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. Semrush soft launched an enterprise product in October 2023.

Cross-sell

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Show your team how these features can do the following: Save time with AI for sales Close deals faster Improve their performance The more value they see, the more they’ll use it. How does it help them close more deals?

Objectives and Key Results

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Drivers/motivators

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Align closely with strategic objectives : Ensure the tools support broader business goals.

Objectives and Key Results

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL.

B2B

Martech

SEPTEMBER 24, 2024

If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. If you’re close, consider this a benchmark that could lead to more investment because you hold the keys to the kingdom. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

Promote

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Influencers may not be the right person to sign off on the final agreement, but more often than not, the C-suite isn’t close enough to the pain points to decide which vendor is best positioned to solve a problem.

B2B

Hubspot

AUGUST 20, 2024

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs.

Conversion

SaaStr

OCTOBER 12, 2024

A deal agreed to but not closing is very risky for both sides. — Brian Halligan (@bhalligan) December 18, 2023 There are other issues, from too much VC raised to interest rates at the margin. Big deals way slowed way down after that. The Adobe acquisition of Figma will not go through after 15 months of regulatory review.

Meeting

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report.

GTM

SaaStr

JUNE 24, 2025

Top quartile YoY ARR growth rates have remained essentially flat across most segments since 2023. ” These companies saw their top quartile growth rates jump from 78% in 2023 H1 to 93% in 2025 YTD—the only segment showing meaningful improvement. But there’s one bright spot that should give mid-stage founders hope.

GTM

Search Engine Land

JULY 12, 2024

Sean Johnston from Closed Loop reports a 3X increase in lead form completion rates and 66% cheaper cost per lead for client Calendly. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Still in beta. The report. LinkedIn is officially rolling out its own AI-campaign tool

Launch

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B

Hubspot

NOVEMBER 22, 2024

For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” I had some of the best times and work experiences during those years. Re-target churned customers.

Lead generation

Hubspot

OCTOBER 17, 2024

that all telemarketers should know about before picking up the phone: As of 2023, the U.S. In 2023 alone, the Federal Trade Commission reported approximately more than 2 million Do Not Call complaints, emphasizing the importance of adherence to its regulations. You might just close a few more deals. And hey, who knows?

Cold Call

SaaStr

NOVEMBER 13, 2024

It was the only SaaS IPO on 2023. Outside of a pre-IPO phase, Klaviyo has been cash-flow positive or close for most of its history. New Customer Count Growing 16% If you keep this as close to 20% as possible at scale, it’s the key to unlocking years of growth. So the latest SaaS leader to cross $1B ARR is Klaviyo.

Cross-sell

SaaStr

NOVEMBER 17, 2024

Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. They got several offers in 2021, then a pause in 2022, and the offers came back in 2023. Andy was able to move on and hand the baton to his successor soon after the deal closed.

Legal

Hubspot

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. Its relatively straightforward to do simply take your current pipeline, multiply the gross at each milestone times your historical close rates (actual or estimated), and determine if a seller can reasonably expect to be YTD one sales cycle ahead.

Meeting

SaaStr

JULY 25, 2025

E.g., add: – More great features – Close feature gaps – Better support – New integrations, partners – Better API, security – New stakeholders, dashboards, analytics Turns a Rip-Off into a Good Deal — Jason ✨👾SaaStr.Ai✨ ✨ Lemkin (@jasonlk) June 4, 2023 Here’s how to approach it: Earn It.

Price

Hubspot

JANUARY 2, 2025

This likely explains why a 2023 study by Gartner found that generative artificial intelligence (GenAI) was the number one type of AI solution deployed in organizations. The world of software development seemed closed off to anyone without technical skills or resources. But now, AI has completely flipped the script.

Gaming

Martech

NOVEMBER 13, 2024

By some estimates, as much as $8 billion was spent on B2B marketing and lead generation in 2023, with that total predicted to surpass $21 billion by 2032. Among SaaS providers, in particular, marketing is about elevating attribution to a science and measuring performance marketing efforts from initial touch to closed won.

B2B

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads.

Sales

SaaStr

DECEMBER 18, 2024

But close enough for purposes of this post. The meta point is after a tough late 2023 and into 2024, SaaS, Cloud and more is back: In some cases, AI is the driver (Databricks, Palantir). Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.

Cross-sell

Martech

JULY 22, 2025

billion in 2023. Dig deeper: Beyond multichannel and omnichannel: Understanding the optichannel approach Closing thought Connection isn’t a byproduct of presence — it’s a product of intention. Their unified approach has consistently positioned them as the world’s top beauty retailer, with U.S. sales reaching $2.7

Retail

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. This shift means your sales strategy needs to become more proactive and personalized, closely aligned to each distinct buyer persona you target. Did you know?

Sell

Search Engine Land

OCTOBER 2, 2024

Other times, they simply don’t have time to investigate closely enough. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. From a technical perspective, this concern aligns with how semantic SEO works – websites must focus on delivering closely related content. We see it all the time.

Clients

SaaStr

JUNE 22, 2025

Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. Yes, you read that right – a 5 percentage point decline year-over-year. Master it, and you’ll outperform 83% of your peers.

B2B

SaaStr

JUNE 2, 2025

This acquisition builds on previous AI investments, including the 2023 purchase of Neeva, a generative AI search startup. The company reported more than 5,200 business customers using its AI capabilities weekly and achieved quarterly revenue topping $1 billion for the first time in Q1 2025exceeding analyst expectations.

Government

SaaStr

JUNE 6, 2025

Buyers have already done their homework with AI 8. They’re 12-18 months ahead of Western markets in adoption curves 9.

Territory

Salesforce

JUNE 19, 2025

From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly. For this holiday season, this means paying close attention to your existing customers and delivering on the experiences and value they’re looking for.

Retail

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. That was more than a dozen a day.

Drivers/motivators

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM

Hubspot

JANUARY 14, 2025

At their core, all preconceived notions aside, real estate entrepreneurs are pretty good salespeople, and theres a ton to learn from them, from making profit to closing deals, even client relationship management stuff. How to achieve this? By prioritizing your CRM strategy as a core responsibility in your business.

Real Estate

Martech

JULY 12, 2024

More recently, 2023 saw Black founders receiving 0.48% of venture capital funding in 2023 — and, yes, Black women saw a disproportionately small share. “We are 24% of the way there and hope to close that out before Thanksgiving.” It’s literally just 10 Black women getting funding in 10 years.

Legal

Sales Hacker

NOVEMBER 29, 2024

For the six-month period ending July 31, it pulled in $348 million in revenue, up 26% from the same period in 2023. Startups to watch Closinglock – closed their one-millionth home sale through their platform. Startups to watch Closinglock – closed their one-millionth home sale through their platform.

GTM

SaaStr

JUNE 22, 2025

Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness.

B2B