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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This is where the Pareto principle can become a powerful strategic tool for you and your team. Pull user logs for each tool.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

By utilizing InMail strategically, you can expand your network and make meaningful connections with industry professionals that may not have been reachable through regular messages. Strategizing when sending InMails can be beneficial for optimal response rates. Avoid sending InMails on weekends. What is the purpose of LinkedIn InMail?

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How to choose the right marketing AI tools for real business impact

Martech

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. Generative AI adoption has surged across industries. AI-generated content drives core goals, like lead generation, brand building and revenue growth.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. Below is a summary of the insights she shared. CRM access.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

Top quartile YoY ARR growth rates have remained essentially flat across most segments since 2023. ” These companies saw their top quartile growth rates jump from 78% in 2023 H1 to 93% in 2025 YTD—the only segment showing meaningful improvement. But there’s one bright spot that should give mid-stage founders hope.

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3 Strategic Marketing Moves That Promote Efficient Growth

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. After that, it’s all centered on strategic implementation. You might start your marketing with a text-heavy ad with messaging about improving lead generation.

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Top 10 PPC expert columns of 2023 on Search Engine Land

Search Engine Land

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. By Menachem Ani. Published Jan. Learn what you can do here. (By By Menachem Ani. Published Feb. By Frederick Vallaeys. Published April 13.) By Amy Hebdon. Published Feb.