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Impact of the Google September 2023 helpful content was big for the SEO industry

Search Engine Land

Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update. seoClarity.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

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September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

Search Engine Land

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. “> “> “> “> “> “> Processing…Please wait. Google’s July 2023 Knowledge Graph update added a layer to the September helpful content update. in June 2023 to 50.4%

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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. This streamlines the buying process and makes it easier for customers to buy your products from the platforms they already love. Sure, some of these ideas are nothing new.

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White hat link building strategies that work in 2023 by Admix Global

Search Engine Land

Many in the SEO field view the process of link building as a challenging task. So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. But are there limitations?

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Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Search Engine Land

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. “> “> “> “> “> “> Processing…Please wait. Google’s July 2023 Knowledge Graph update added a layer to the September helpful content update. in June 2023 to 50.4%

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