Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. Yet it lacks the strategic foresight and emotional resonance required for effective marketing.

Campaign 124

Campaign Strategize Technology Technology 124

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Sports 120

Sports Gambling Entertainment Hospitality 120

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 122

Construction CRM Contact Follow-up 122

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 118

Territory Transportation Electricity Government 118

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. In 2023 alone, generative AI startups raised $21.8

Government 114

Government Technology Technology B2C 114

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 126

A/B testing Strategize Retail Clients 126

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Salesforce

OCTOBER 1, 2024

There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. You can gain further traction by partnering with influencers to promote products, but don’t discount the value of social-media-worthy store displays, events, and promotions.

Retail 105

Retail Promote Sales Follow-up 105

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. The Deceleration That Had Everyone Worried Let’s be honest: by mid-2023, Palantir looked like it was losing steam. Product-Market Fit 2.0

Growth 104

Growth Government Represent Networking 104

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Think in Flywheels : Your product should create data that makes your AI better, which makes your product more valuable. Build Natural Virality : The best viral loops aren’t forced – they’re built into the core product experience. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Drivers/motivators 131

Drivers/motivators Represent Contact Campaign 131

Veloxy

OCTOBER 5, 2023

By utilizing InMail strategically, you can expand your network and make meaningful connections with industry professionals that may not have been reachable through regular messages. Strategizing when sending InMails can be beneficial for optimal response rates. Avoid sending InMails on weekends. What is the purpose of LinkedIn InMail?

Objectives and Key Results 162

Objectives and Key Results Technique Networking Cold Call 162

Martech

DECEMBER 30, 2022

No time for strategizing. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. The advice I shared in 2022 can guide you through 2023. of strategic and tactical approaches that can make a real difference in your email program. ‘Tis the season! Make money.

Retail 25

Retail Strategize Clients Launch 25

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. No one else was even building anything like this. By the time they raised their $1.5

Launch 112

Launch Represent Niche B2B 112

SaaStr

JUNE 24, 2025

Top quartile YoY ARR growth rates have remained essentially flat across most segments since 2023. ” These companies saw their top quartile growth rates jump from 78% in 2023 H1 to 93% in 2025 YTD—the only segment showing meaningful improvement. But there’s one bright spot that should give mid-stage founders hope.

GTM 77

GTM B2B SQL Quota 77

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. For example, ChatGPT has over 180.5

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned.

Promote 129

Promote Represent Technology Technology 129

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Learn about a strategic approach to using AI and ML in your marketing analytics. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Today: CRM.

CRM 111

CRM Strategize Technology Technology 111

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! The Most Popular 2023 Annual Braindates So Far: #1. See you at Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! That now you can have IRL! Sep 6-8 in SF Bay!!

Strategize 109

Strategize Growth Conversion Product 109

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Sales Managers.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity. Bigger strategic lifts require more intention. Typically, companies want to pay the least amount for the most production.

Commission 122

Commission Finance Quota Sales 122

Martech

JUNE 27, 2025

Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them. Some products just don’t perform as well.

X-functional 85

X-functional Cross-sell Strategize Finance 85

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Product Category Pages Need Social Proof Category pages play a crucial role in the customer journey, serving as the gateway to your product pages where the magic of conversion happens.

Niche 130

Niche Trust Retail Represent 130

Salesforce

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. With this knowledge, they lead the way in their departments, bringing strategic marketing wisdom to their businesses.

Territory 98

Territory Strategize Campaign Education 98

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 104

Strategize Strategic partnership GTM Legal 104

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 108

Negotiate Contract Price Strategize 108

Salesforce

AUGUST 29, 2024

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. . Top 5 search trends for 2023 .

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Martech

DECEMBER 19, 2022

Mike Burton, co-founder and head of commercial sales at intent industry pioneer Bombora, puts it this way: “Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity. Intent data is seeing an unprecedented rate of adoption as B2B GTM teams focus on: Efficiency and productivity internally.

GTM 124

GTM B2B Drivers/motivators Strategic planning 124

Sales Pop!

NOVEMBER 18, 2022

I love the Clement Stone quote – “You are a product of your environment. What’s changed with my markets in 2022 and where are they headed in 2023? But I’m suggesting that we all stop and, in the interest of time, conduct concise team brainstorming events that can be just as productive. But what about your environment?

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

SaaStr

FEBRUARY 16, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 109

Territory Government Trust Strategize 109