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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Reserve the following now, get contracts with partners signed and get budgets approved as soon as possible: Influencer dates for promotions and products in their hands. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.

Niche 98
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A roadmap to martech stack maturity

Martech

While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? What does it do?

Contract 118
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Why marketing must reclaim GTM design in the age of AI

Martech

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing should have stepped into a larger strategic role as revenue movements evolved.

GTM 104
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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Inside sales focuses on volume, targeting SMB and mid-market buyers with products that are typically more cost-effective and require less consideration from customers, while outside sales emphasizes securing high-value, high-quality accounts and targeting major customers with a higher average contract value. The post What is Outside Sales?

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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

Starting in late 2023 and accelerating through 2024, Palantir began posting consistently higher growth rates: Q4 2023: 19% YoY growth Q1 2024: 21% YoY growth Q2 2024: 27% YoY growth Q3 2024: 30% YoY growth Q4 2024: 36% YoY growth Q1 2025: 39% YoY growth That’s not a blip—that’s a sustained reacceleration.

Growth 102
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How AI is reshaping the content creator industry

Search Engine Land

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. In the U.S.,