Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 119

Growth Pharmaceutical B2C Construction 119

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Retail 98

Retail Networking B2C Campaign 98

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. We still want to drive retention and growth and make money. With the number of layoffs, customer success was the highest. The world has changed.

Customers 100

Customers GTM Growth Clients 100

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Growth 92

Growth Campaign Presentation Conversion 92

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Profit margin 124

Profit margin B2B Campaign Retail 124

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 124

A/B testing Campaign Networking Engineering 124

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 115

Growth Start-ups Product Customers 115

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 104

Drivers/motivators Growth Product Technology 104

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Growth 100

Growth Campaign Engineering Presentation 100

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

UX 127

UX Manufacturing Clients Growth 127

SaaStr

JANUARY 5, 2024

So Harry Stebbings and I got back together for the first 20VC of 2024! Will IPO windows open in 2024? Did Figma kill the M&A market in 2024? Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1. Will IPO Windows Open in 2024? Will IPO Windows Open in 2024? And A Few Worries.

Growth 121

Growth Gaming Customers Product 121

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

Objectives and Key Results 107

Objectives and Key Results UX Manufacturing Technology 107

Sales Pop!

JUNE 14, 2024

Chef Robotics Chef Robotics, a startup from San Francisco, California, was founded in 2019 to address the need for increased production in the food sector. They employ artificial intelligence (AI) and robots to streamline the preparation processes within the food service and production industry.

Agriculture 52

Agriculture Manufacturing Technology Technology 52

Search Engine Land

JANUARY 18, 2024

As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Those themes can be broken down into a list of handy reminders to both keep your campaigns efficient and stay on top of new growth opportunities. There could be major (e.g.,

Campaign 123

Campaign Clients Growth Networking 123

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 110

Contract Technology Technology Clients 110

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 125

Retail Niche Objectives and Key Results Technology 125

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS. It probably couldn’t last.

Growth 91

Growth Contract Engineering Customers 91

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 104

Quota Finance Drivers/motivators GTM 104

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 98

Strategize Growth Niche Quota 98

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. In this article, we will explore comprehensive approaches to increase sales, ensuring sustainable growth in the upcoming year. Optimizing Sales Funnels Analysing and refining the sales conversion process is crucial.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows.

Campaign 118

Campaign Retail Manufacturing Clients 118

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. 2021 was the boom.

B2B 96

B2B Angle X-functional Trust 96

Highspot

JANUARY 4, 2024

Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. CUSTOMER SUCCESS STORY: Docusign Drives Rep Productivity with Highspot : DocuSign enables reps to be efficient and effective at every point in the sales process through a unified, integrated approach to enablement utilizing Highspot at its core.

Sales 52

Sales Strategize Growth Product 52

SaaStr

OCTOBER 4, 2023

Before March 2020, it was almost the only single-seat SaaS product with over 100% NRR. Is it epic, and will it return to triple-digit growth? They came down to Earth from high flyer growth but are slowly re-accelerating over the last four quarters. Your customers are not doing worse than 2-3 quarters ago.

Non-Profits 97

Non-Profits Growth Contract Up-sell 97

SaaStr

SEPTEMBER 9, 2023

Most SaaS businesses will grow almost forever, but you do exhaust your customer base, and then your ability to upsell them, and then even your ability to effectively add and acquire other products and businesses. And when you do, things change, and profits trump growth. Salesforce Growth: 2024 $34.8B (guidance) 2023 $31.4B

Growth 89

Growth Non-Profits Product Customers 89

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers.

Objectives and Key Results 129

Objectives and Key Results A/B testing Strategize Angle 129

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

Construction 77

Construction Sales B2C B2B 77

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. His work frees Aaron to focus on what he loves: product and engineering. That’s what the COO is for.

X-functional 85

X-functional Non-Profits GTM Price 85

SaaStr

MARCH 8, 2024

So recently I caught up with a great founder and a beloved product. They rocketed to $20m ARR, and then … growth radically slowed. From 100% growth at $10m ARR, to 15% at $20m ARR. But rapidly slowing growth has happened to many the past 24 months. Don’t disguise it in growth and/or venture capital.

Growth 92

Growth Up-sell B2B Engineering 92

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Growth 98

Growth Cross-sell Lead generation Quota 98

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256