Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 110

GTM Drivers/motivators Legal Finance 110

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. 04:30) Predictions for remote work in 2024. (05:15)

GTM 105

GTM Pipeline CRM B2B 105

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Dig deeper: A scoring model your GTM team will fall in love with 3. Negative scoring can help with that.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. You’re not sending people out to steak dinners, customers are closing smaller deals, and you’re unlikely to have a BDR team supporting an AE team to prospect. Now, she’s the CMO at Datadog.

GTM 115

GTM Pipeline Drivers/motivators Growth 115

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 100

GTM Drivers/motivators Legal Finance 100

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 127

Customers GTM Growth Clients 127

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023.

GTM 127

GTM B2C Growth Territory 127

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! And one our top requests for 2024 was to add additional ways to network at this year’s Annual. Chief Customer Officer Summit at SaaStr Annual This special collaboration between the SF Customer Success Meetup and SaaStr Annual. The 10th Annual!! We get it :)!

Networking 117

Networking GTM X-functional Finance 117

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 117

GTM Launch Growth Networking 117

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. Referenced: The Happy Customer Festival on June 4, 2024. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. It’s flexible, scalable ABM built for you.

GTM 120

GTM Go To Market B2B Networking 120

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

GTM 121

GTM Intrinsic Customers Contract 121

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. For sales, product, or customer success, the best question you could ask is, “What would you do your first couple of weeks?”

GTM 114

GTM Growth Closing Start-ups 114

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. That’s a gold mine of opportunity, and they’ve just now opened their beta to customers for it.

X-functional 114

X-functional Non-Profits GTM Price 114

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 120

Quota Finance Drivers/motivators Growth 120

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. Effort How much time and resources does it take for a customer to get started using your product? For example, if customers need to hand over the keys to any of their core systems, this is a high-risk move for them.

Product 123

Product GTM Sales CRM 123

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

GTM 119

GTM Growth Campaign B2B 119

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data. With the basic gtag.js

GTM 128

GTM Start-ups Conversion Engineering 128

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Because they occur earlier in the customer journey, there are more of them. Then, you would: Create a proxy metric in GTM.

Technique 74

Technique SQL GTM Campaign 74

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more.

GTM 115

GTM Pipeline Finance Growth 115

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 125

Growth GTM Product Consult 125

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. By integrating partners into your go-to-market strategy, you create a scalable way to build credibility with potential customers. This is no longer news to go-to-market leaders.

GTM 109

GTM Strategize Launch Pipeline 109

SaaStr

JUNE 19, 2024

How to Build a Category-Defining Gen AI Company and Scale from 0 to 100 with Cohere’s former VP of Marketing + Salesforce Ventures How top leaders like Cohere have rocketed to a $3B+ valuation — and acquired their customers. #3. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 120

GTM Cross-sell Finance Price 120

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. And most importantly, they kept most of their existing customers, even as they struggled to attract any new ones. But they just can’t get any new customers anymore. In 2024, it’s time to be honest, and get past crisis mode. It’s the “NRR Zombie”.

GTM 118

GTM Finance Growth Gaming 118

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. The book is about much more than putting yourself in the customer’s shoes. It should be a continuous ongoing process, extending through the customer lifecycle. In short: to sell the way you buy.

Sell 119

Sell GTM Sales Up-sell 119

Sales Hacker

DECEMBER 8, 2023

It forces messaging, ideal customer persona, and go-to-market planning to advance earlier, providing more timing and feedback to nail it. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch. For example, updates on more customers using the product.

Launch 124

Launch Product GTM Technology 124

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more about Google Chrome’s 3 AI features here.

GTM 118

GTM Niche CRM Account management 118

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 124

GTM Growth Start-ups Clients 124

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 114

GTM Sales Pipeline Growth 114

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Take a look at an earlier deep dive the Monday co-CEOs and founders did with SaaStr here: #2.

GTM 98

GTM Growth Go To Market Conversion 98

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 111

Launch Product GTM Education 111

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. A correctly installed CMP can minimize the impact on marketing teams and build more content-driven and profitable relationships with today’s privacy-focused customers.

GTM 98

GTM Legal UX User Experience 98

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

GTM 113

GTM Price User Experience Account management 113

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. How do they succeed?

Strategize 109

Strategize Growth Niche Quota 109

Highspot

MAY 15, 2025

Both strategies should align with your sales, marketing, and customer enablement goals. Partners should receive content and training that reflects the same value messaging and customer journey as your internal teams. They can leverage existing customer relationships or complementary products and services they may resell.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52