Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Can they have confidence in us and our products?

GTM 102

GTM Drivers/motivators Legal Finance 102

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity.

B2B 123

B2B Strategize Clients Consult 123

Sales Hacker

JANUARY 22, 2024

Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. The changing landscape of VC and go-to-market. 04:30) Predictions for remote work in 2024. (05:15) 16:15) The biggest winners of the AI revolution in 2024. (20:34) 04:30) Predictions for remote work in 2024. (05:15)

GTM 102

GTM Pipeline CRM B2B 102

Martech

DECEMBER 3, 2024

” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. On the contrary, that remains “a given for your go-to-market strategy,” as Hopping puts it.

B2B 125

B2B GTM Pipeline B2C 125

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Happy New Year!

Product 121

Product GTM Sales CRM 121

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. High vs Low Margin SaaS Models Software is an inherently high-margin business. We’d love to hear them.

GTM 115

GTM Launch Growth Networking 115

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Let’s get into it.

Launch 123

Launch Product GTM Technology 123

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “Those guys are going to market with a composable CDP as well. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 123

Customers GTM Launch Campaign 123

Sales Hacker

OCTOBER 15, 2024

Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion. Predictions for the future of go-to-market, including the rise of micro-businesses and AI. 38:27) Predictions for the future of SaaS businesses and go-to-market. (42:16)

GTM 108

GTM Growth E-commerce Pipeline 108

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? AI makes product innovation easier. Have you ever bought a product/service and thought to yourself, “I could’ve done this better myself.” With AI at your fingertips, you can identify new product opportunities (i.e., AI makes customers happier.

Service 64

Service Manufacturing Prospecting Campaign 64

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Almost everyone has.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product. Get MarTech!

Launch 113

Launch Product GTM Education 113

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 68

Territory Drivers/motivators Quota Pipeline 68

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. Everything Else?

Pitch 111

Pitch Growth Go To Market Product 111

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. to 2 years).

GTM 121

GTM Sales Growth Represent 121

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 107

Growth Go To Market Product Customers 107

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM CRM Go To Market Service 52

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. A chief data officer at a top-five global bank recently shared they have 150 generative AI projects in the lab but zero in production. The winning approach: Start with employee-facing tools that deliver measurable productivity gains.

Growth 68

Growth Government Customers Healthcare 68

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 107

Technique Go To Market Price Growth 107

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 99

GTM E-commerce Real Estate Networking 99

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Martech

APRIL 16, 2025

HubSpot entered the AI game when it launched Breeze Copilot in 2024. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.” ” The Dashworks team will join HubSpot’s AI product group to enhance search and context-gathering capabilities across Breeze.

Launch 83

Launch Gaming Go To Market Process 83

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. So, with this feedback driving our go-to-market strategy, we’re tuning and expanding our post-sales model. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 112

GTM Sales Pipeline Growth 112

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world. Clearly understand how your customer buys.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

Highspot

OCTOBER 23, 2024

These new product capabilities, along with advances in automated document personalization, digital sales rooms, Salesforce and Microsoft integrations, and more come at an important milestone. Businesses everywhere are prioritizing go-to-market initiative investments to drive predictable revenue growth,” said Robert Wahbe, CEO, Highspot.

GTM 52

GTM Launch Cross-sell Quota 52

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Martech

JUNE 3, 2024

In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical.

Growth 135

Growth Pharmaceutical B2C Construction 135

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 122

GTM Growth Start-ups Clients 122

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Enabled partners can tap into niche markets your internal team might not reach. What is partner enablement?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

AUGUST 3, 2023

So a partial list here of Fan Favorites coming back to 2023 SaaStr Annual, Sep 6-8 in SF Bay Area: Scott Belsky, CPO of Adobe: “AI and How The Creative World is Changing” Scott’s insights on how to build products that scale are always super insightful, and Scott is back again at this year’s Annual.

Represent 96

Represent Growth Go To Market Product 96

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. And on an efficiency or productivity basis, how does that compare to other channels? At Brex, they put up billboards all over San Francisco when launching the product.

E-commerce 70

E-commerce Networking A/B testing Closing 70

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Apollo. This is no longer news to go-to-market leaders.

GTM 106

GTM Strategize Launch Pipeline 106

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services.

GTM 78

GTM Engineering Customers Cross-sell 78