Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process.

Campaign 135

Campaign Launch Gaming Sports 135

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

AUGUST 22, 2024

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. Every marketer could test ad copy, images, pricing, special offers and much more against this synthetic persona.

User Experience 139

User Experience Consult Start-ups Price 139

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. The more in-depth and relevant the page (like pricing or case studies), the higher the score.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 129

Launch Represent Engineering CRM 129

Salesforce

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. billion on candy.

Retail 105

Retail Promote Sales Follow-up 105

Martech

OCTOBER 2, 2024

Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Processing.

Campaign 124

Campaign Promote Price Conversion 124

Martech

AUGUST 12, 2024

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! In fairness, some are better than others; Knak is a good example.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Salesforce

OCTOBER 2, 2024

According to a June 2024 Bizrate Insights survey, almost three-quarters of U.S. Retailers can also use technology to help overcome these challenges. More importantly, upgrade or lean into technology that improves the efficiency and effectiveness of POS operations. consumers buy holiday gifts in person. Back to top. )

Retail 52

Retail E-commerce Promote Technology 52

SaaStr

JUNE 26, 2025

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

Territory 107

Territory Sales Negotiate Price 107

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. These updates include enhanced functionality as technology progresses.

Sports 75

Sports Technology Technology Clients 75

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Hubspot

JULY 10, 2024

As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses. The pricing structure can be confusing since it varies greatly depending on the type of transaction and how the customer chooses to pay. PayPal is easy to set up, but a potential downside is its fees.

Process 74

Process Retail Appointment Price 74

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. Our pricing model ranges from a $10k entry level option, a 12-month subscription (it’s all subscription-based SaaS), then it goes to $30k, $60k and $100k is the enterprise. Komo was one of those big bets.”

Customers 110

Customers Sports Hospitality CRM 110

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. How is pricing structured?

Contract 121

Contract UX Technology Technology 121

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. During Prime Big Deal Days, U.S.

Retail 70

Retail Promote Price Follow-up 70

SaaStr

JUNE 22, 2025

. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. “We are not far from that.”

B2B 73

B2B Appointment E-commerce Represent 73

Sales Hacker

NOVEMBER 29, 2024

According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.

GTM 110

GTM Real Estate Represent Territory 110

SaaStr

JUNE 9, 2025

The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.

B2B 73

B2B Price Growth Finance 73

Search Engine Land

OCTOBER 1, 2024

Purchase decision : The audience might use search terms focused on finding the best price, how to buy or maybe contact (e.g., “buy Apple Watch” or “Apple Watch price”). In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

OCTOBER 14, 2024

Increasingly, consumers are making purchasing decisions based not just on product features or price but on how well a brand’s values align with their own. Special thanks to my friend Dan Renkas , who helps businesses improve their results through better data management, for demonstrating the power of this technology to me.

Retail 130

Retail Education Price Trust 130

Search Engine Land

JULY 12, 2024

between July 2023 and June 2024, according to Semrush. The most powerful LLM won’t be the one with the best technology; it’ll ultimately be the one that is trained on the most useful data. Through crowdsourcing, you can generate exponentially more high-quality content than paying an army of freelancers – at a fraction of the price.

Niche 89

Niche Follow-up Conversion Trust 89

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. I think with all the new technologies that are coming out that’s a service.

GTM 81

GTM Engineering Customers Cross-sell 81

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. I think with all the new technologies that are coming out that’s a service.

GTM 69

GTM Engineering Customers Cross-sell 69

Hubspot

DECEMBER 10, 2024

According to Gartner , 58% of finance functions are using AI in 2024, up 21% since 2023. Some models also consider external data like stock prices, economic indicators, and social media sentiment. I find this true for any new technology youre adding to your stack. That number is rising fast.

Finance 36

Finance Price Start-ups Technology 36

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government 115

Government Legal Engineering Growth 115

SaaStr

FEBRUARY 3, 2025

The Enterprise Pricing Journey Is All About Unbundling Stripe learned this the hard way. pricing was brilliant for SMBs but completely wrong for enterprise. They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. You have to go all in.” Their famous 2.9% + $0.30

Hospitality 109

Hospitality Price Manufacturing Engineering 109

SaaStr

JUNE 28, 2025

IPOs priced so far—up 62.5% billion, a 55% increase in deal count versus Q1 2024. Aftermarket performance is exceptional : The 2024 IPO class rose over 20% from issuance through year-end, with larger IPOs (over $100 million) delivering nearly 30% returns. over the same period last year. Q1 2025 saw 59 IPOs raise $8.9

Profit margin 73

Profit margin Pipeline Represent B2B 73

SaaStr

MAY 27, 2025

Four Out of Seven IPOs in 2024 Were Down Rounds And That’s Actually Normal The Surprise : Despite investor hand-wringing about “down round IPOs,” 57% of the 2024 VC-backed tech IPOs priced below their last private valuation but historically, this isn’t unusual and doesn’t predict poor performance.

Price 68

Price Government Launch Technology 68

Sales Hacker

JULY 1, 2025

we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours. And, for context, we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours.

GTM 77

GTM Growth Sell X-functional 77

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

MAY 13, 2025

As adoption grows and the technology matures, the conversation isn’t “What can we try?” In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. ” but “What’s delivering results?”

Government 123

Government Strategic planning Strategize Lead generation 123

Martech

SEPTEMBER 13, 2024

The 2024 U.S. A study by AVCA (Alliance for Video-Level Contextual Advertising) and eye-tracking technology Tobii showed 42% of viewers were more interested in brands and products from contextually aligned ads than from ads that weren’t aligned. The post 2024 elections playbook works for brands too appeared first on MarTech.

Sports 119

Sports Campaign Clients Represent 119

SaaStr

JULY 1, 2025

Toast and Robinhood still traded flat or down from their IPO prices despite being “iconic properties.” By early 2024, every serious B2B company had access to the same AI capabilities for pennies on the dollar. Same APIs, same databases, same development cycles. ” 2025 is different.

Non-Profits 73

Non-Profits E-commerce Growth B2B 73

SaaStr

JUNE 7, 2025

as of April 2025, the growth trajectory has flattened since late 2024. Budget Cycles Are Misaligned Most large enterprises finalized their 2025 technology budgets in Q3 2024, when AI was still viewed as experimental rather than operational. Price pressure is coming. While overall AI penetration among U.S.

Growth 112

Growth Represent Government Pipeline 112

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This will lead to higher demands for all digital experiences to be accessible in 2025. These experiences will be powered by AI.

Customers 126

Customers Government Healthcare Hospitality 126

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. As one investor put it, “Intelligence is available at a price that’s declining by log orders of magnitude every year.” That’s a DPI game.

B2B 97

B2B Strategize Cross-sell Gaming 97