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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 124
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1. Solve The Hard Problem First And Patent It The first key insight? Attentive spent months with brands, consumers, and regulators to crack this.

Education 103
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How AI is reshaping the content creator industry

Search Engine Land

SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. Using AI for enhanced workflow and efficiency AI can streamline many repetitive tasks, freeing up time for creators to focus on more strategic and creative activities.

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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

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Digital Adoption Platform Fundamentals: The Key To Product Innovation And Elevated CX

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. 📆 August 15, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

We first suggested revisiting the keyword strategy to better align with user intent, which would set the stage for optimizing those pages. Rather than marking up everything on the site, being strategic about which Schema to implement is key. Our client had several opportunities to use this Schema to enhance their content.

Clients 91
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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 124
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.