Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 119

Retail Government Territory Price 119

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3. Sales is messier. The other 72%?

Territory 83

Territory CRM Negotiate Relationship building 83

Martech

FEBRUARY 21, 2025

If youre evaluating and selecting a marketing mix model solution, make sure to: Engage stakeholders across marketing, finance, data management, supply chain and executive partners to document data and output requirements, securing enterprise-wide buy-in before contract execution. Processing.

Finance 122

Finance Drivers/motivators Technique Contract 122

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. commercial revenue grew 71% YoY in Q1 2025 They crossed a $1 billion annual run rate in U.S. An unprecedented one in B2B. The Path Forward With $3.9B

Growth 101

Growth Government Represent Networking 101

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 113

Government Legal Engineering Growth 113

Martech

FEBRUARY 10, 2025

Heres what each group can do to take action: Advertisers and agencies: Driving the demand for transparency Make fraud prevention a requirement : Include transparency tools like ads.cert and the SupplyChain object in RFPs, contracts and KPIs. Looking ahead: The case for change in 2025 The industry stands at a pivotal moment. Processing.

Objectives and Key Results 86

Objectives and Key Results Represent Education Trust 86

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When marketing helps close eight-figure contracts, budget conversations become much easier. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Pipeline 127

Pipeline Contract Campaign Growth 127

RingDNA

APRIL 11, 2025

Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. After all, by even waiting minutes to follow up with a hot lead, it gives them time to move from your site to the competition.

Quota 62

Quota Sales Pipeline Contact 62

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! And come meet and hear from CEO Sridhar Ramaswamy LIVE at 2025 SaaStr Annual, May 13-15 in SF Bay!! No, it’s 2025. 26% for the year 126% NRR It’s not 2021.

Contract 66

Contract Price Growth B2B 66

Understanding the Sales Force

JUNE 17, 2025

Raffy” moved to the San Francisco Giants, who were kind enough to take on the remainder of his 10-year, $310 million contract and provide four players in return. Two of them might even be useful to the Red Sox in 2025.

Gaming 93

Gaming Contract Sales Quota 93

SaaStr

JANUARY 18, 2023

“Thanks for the discussion, but we’ve have 4 years more on our contract with your competitor. The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. Talk to you in a few years.”. email forwarded from SaaStr community CEO a little ways back. _. This is what they tend to be really good at.

Contract 122

Contract Strategize Prospecting Up-sell 122

Sales Hacker

MARCH 21, 2025

Inbound requests for larger contracts and enterprise agreements. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025. Teams organically growing within accounts.

Growth 75

Growth GTM Product Government 75

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. According to arrows.to , however, the average contract value for the platform is more than $90,000. These tools help teams work better, close more sales, and make more money. Lets get started!

Price 52

Price Sales CRM GTM 52

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This shift explains why healthcare, traditionally a laggard in SaaS adoption, is now leading AI implementation.

Hospitality 96

Hospitality Healthcare Represent Strategize 96

SaaStr

JUNE 14, 2025

SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market The 40% Rule: Why This Number Changes Everything Here’s the uncomfortable truth: 40% of workloads have now moved to the cloud. This probably isn’t a temporary blip. It’s the natural evolution of a maturing market.

Growth 100

Growth Niche Contact Contract 100

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. This year’s space is limited.

Niche 98

Niche Retail Promote Follow-up 98

Sales Hacker

JUNE 20, 2025

More for your eardrums GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore) Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Backed by AI and trusted across the industry, the platform is helping teams build stronger projects, with less risk and clearer contracts.

GTM 96

GTM Construction Referrals Networking 96

SaaStr

APRIL 15, 2025

At SaaStr Workshop Wednesday live , Ethan Kurzwiel, previously partner at Bessemer Venture Partners and now founding partner at Chemistry VC, took us through a deep dive of exactly where Series A funding is right now in 2025. And sign up for the next FREE Workshop Wednesday here.

Growth 60

Growth Contract B2B Strategize 60

Martech

MAY 12, 2025

of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. Thirty-nine percent say they plan to cut back on agency spending by eliminating unproductive agency relationships, streamlining agency rosters and renegotiating agency contracts and scopes of work. Marketing budgets flat-lined at 7.7%

Contract 83

Contract Technology Technology Pipeline 83

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 These are venture capital fever dream numbers. AI is incredible at writing code.

X-functional 83

X-functional Growth Price B2B 83

Martech

APRIL 17, 2025

Organizations can strengthen contract renewal and service expansion propositions by linking desired value with actual outcomes. Join Philip to learn more about how to drive customer growth at the Gartner Marketing Symposium/Xpo, June 2-4, 2025, in Denver, CO.

B2B 109

B2B Growth Customers Drivers/motivators 109

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). An annual plan is a living document An annual plan is a hypothesis, not a rigid contract.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Salesforce

APRIL 28, 2025

It can help you track communication, manage contracts, monitor performance, and maintain ongoing relationships with your influencer partners. Successful partnerships require: Clear expectations and deliverables : Clearly outline your expectations and deliverables in a written agreement or contract.

Follow-up 59

Follow-up CRM Contract Trust 59

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Contract 137

Contract Up-sell Service Process 137

Martech

APRIL 17, 2025

Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration. Publishers have many options and they — News from Google (@NewsFromGoogle) April 17, 2025 Whats next. Googles practices substantially harmed publishers and users across the web.

Government 86

Government Contract Up-sell Technology 86

Sales Hacker

MAY 30, 2025

In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x ACD (average contract duration). But when CROs and CMOs build true partnership, something shifts: misfires turn into momentum.

GTM 105

GTM Cross-sell Pipeline Launch 105

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Most organizations don’t capture the fully loaded costs of email marketing, often stopping at vendor contracts for messaging alone.

Contract 95

Contract Campaign Price Drivers/motivators 95

G2

MAY 9, 2025

Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract editing and revisions, compliance audits, and a centralized repository of documents.

Contract 52

Contract Negotiate 52

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. Keep an eye on how this gets rolled out in new features and/or embedded capabilities later in 2025. Take, for example, someone with contract in their job title.

Government 94

Government Legal Contract CRM 94

SaaStr

JUNE 12, 2025

They’re: Eliminating unproductive agency relationships Streamlining agency rosters Renegotiating contracts and scopes of work Simplifying overlapping roles Reducing total headcount strategically Twenty-two percent say GenAI has already enabled them to reduce reliance on external agencies for creativity and strategy.

Drivers/motivators 75

Drivers/motivators Contract Campaign Technology 75

SaaStr

APRIL 28, 2025

The SaaStr AI is already one release away from being able to automatically send contracts for simple sponsorship deals rather than just connecting prospects with sales reps. AI Will Handle Most One-Call Closes For routine sales with transactional deals (typically under $10K), AI will soon handle 80% of the process.

Negotiate 95

Negotiate Contract E-commerce Price 95

Adaptive Business Services

JANUARY 1, 2025

However, take away one large contract, and it was mediocre at best. What will 2025 look like? 2025 will be all about personal development. If it doesnt, 2025 may be my last ride. One large contract and very few new clients. It will need to at least match my 2024 results in order to make it worth my time.

Referrals 62

Referrals CRM Non-Profits Contract 62

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The revised terms are designed to reduce inefficiencies, lower legal costs and support faster execution of digital advertising deals. Email: Business email address Sign me up!

Legal 102

Legal Contract Represent Trust 102

SaaStr

MAY 21, 2025

link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 5 Interesting Learnings: 1. billion Highest ever quarter of US commercial total contract value (“TCV”) at $810 million, up +183% Y/Y Palantir has dramatically evolved beyond its government roots. 24% GAAP profit margins! We are early. The company now sits on $5.4

Profit margin 62

Profit margin Manufacturing Government Drivers/motivators 62

Salesforce

APRIL 28, 2025

Salesforce played a pivotal role by contributing the concept of an Agent Card a lightweight JSON contract that communicates an agents capabilities, identity, compliance tags, and TrustScore. The Google product team adopted the concept in its A2A specification, citing AgentCard as the keystone for capability discovery and version negotiation.

Retail 97

Retail Trust Manufacturing Government 97

Highspot

JUNE 19, 2025

They sense that they are part of something more than a contract. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found. “Plus, when clients are engaged, they feel a connection with the brand,” the guide continues. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Hubspot

APRIL 23, 2025

Every joint venture is built on a contract that spells out how things work. They share the revenue they jointly produce and plan to expand their partnership with new projects in 2025. Or, Google and NASA collaborating on AI and quantum computing at NASAs Ames Research Center to push space exploration and data analysis forward.

X-functional 56

X-functional Manufacturing Non-Profits Government 56