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Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.
The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. Duration: ~2–3 hours Cost: Free (with Sales Navigator subscription) 12.
Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.
Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. More for your eyeballs How to build your GTM strategy from scratch. Three frameworks to consider.
Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This openness isn’t altruistic; it’s strategic. Both investors and platform providers are betting on a multi-model future.
From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?
After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. Reddit’s platform network effects created clear category leadership. The most recent five IPOs are averaging 121.5%
And so I do more strategic thinking here and more rote execution here. The attendees get to learn and network, and sponsors get to build new connections, and we get to talk to our LPs and our founders. So yeah, definitely bake that into your 2025 marketing strategy if it’s not already. So you are number one.
In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Ron and his team tapped into their VC network, particularly a16z, to land early enterprise deals.
120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .”
From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?
Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.
That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.
The Numbers That Will Make Your Head Spin Let’s start with the raw facts that are almost too incredible to believe: IPO (January 1999): $563 million market cap Today (July 9, 2025): $4+ trillion market cap Total Return: 693,574% CAGR: 39.7% What This Means for SaaS Founders: 5 Strategic Insights 1.
LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75%
This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025strategic roadmap? A solution meant to fix one problem often expands into a sprawling network of related tools. The initial use case might be fuzzy, but the fear of falling behind drives action.
Master the art of entity optimization By 2025, a knowledge panel on Google will be the baseline requirement for competing in search. Entity optimization is a massive opportunity for building a network of relationships that dominate the SERPs. This is a multidimensional grid designed to guide strategic thinking.
Cartas customer onboarding didnt just reduce churn, it became a flywheel for expansion, referrals, and upsell across PE and VC networks. Make onboarding a growth weapon Your GTM is only as good as your post-sale experience. Flawless implementations earned trust (and more logos). Think of onboarding as revenue activation.
. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. Scenario: You’re at a networking event or on a first call with only 30 to 60 seconds to make an impression.
IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. To establish secure network connections, TLS uses key exchanges during the handshake process. Step 2: Enable TLS 1.3
You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.
Finding someone with an unwavering drive and a network to kickstart that first high-caliber team. Key characteristics: They should be capable of hiring and leading a cohesive team, ideally from their existing network, to ensure trust and alignment. New year, time to take back control – 2025 is the year of inbox zero!
How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. commercial revenue grew 71% YoY in Q1 2025 They crossed a $1 billion annual run rate in U.S. An unprecedented one in B2B. The Path Forward With $3.9B
CTV is expected to grow another 13% in 2025 to reach $26.6 That will put CTV firmly ahead of online video, with CTV ad spend in 2025 projected to be 43% larger than online video ($18.6 Digital video CTV, social video and online video grew 18% in 2024 and is projected to grow another 14% in 2025, reaching $72 billion.
Send it to your network, your mentors, your VC contacts. Engage venture networks (the right way) VC talent teams can be a cheat code (and of course, we’re a little bias). Beware the fractional trap Fractional roles can be appealing, but they’re not always strategic. Once you’ve built your list, share it. Trim the fluff.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.
Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas. billion in 2025, up 14.2% to reach $9.29 year over year. a subsidiary of Nu Skin Enterprises.
And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more!
SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. For topic-based networking, Brain Date Workshops offer small group discussions with five participants. The app also provides your check-in QR code for event registration.
So in the run up to 2025 SaaStr Annual, I wanted to highlight one great SaaStr session you may have missed on how to become a CRO, a great CRO: The Path to Chief Revenue Officer: Lessons from the CROs at Notion, CircleCI and Lattice.Tracy Young, co-founder of TigerEye and PlanGrid, brought the epic group together. The first deal close.
As we gear up for 2025 SaaStrAnnual.com, May 13-15 in SF Bay , we wanted to take a quick look back at some of our very top speakers from last year. One of the best was Jason Lemkin’s deep dive with $1B+ ARR Klaviyo. It’s HubSpot for eCommerce, and it’s simply beloved by its customers.
This isn’t just another integration—it’s a strategic repositioning. Read more from @kevkubernetes and @steph_palazzolo 👇 [link] — The Information (@theinformation) June 11, 2025 This likely will be effective — for a while. You explore data through dialogue. The first leader to do so, but soon 1000s more will.
Not to out everybody at once, but, but it was a matter of going to, it’s also a very closed network. Uh, our first two strategic, you know, senior AE hires and building that playbook, kind of coaching them on my, you know, how did founder lead sales? Just just two of us. Or there’s a few more. We just made.
The Fiserv partnership (which led their 2022 round) exemplifies this: Fiserv’s ‘Cashflow Central’ embeds Melio’s A/P solution across their massive FI network. But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x exit represents a 37.5%
Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+. Want to get the inside scoop on agentic AI, network with fellow marketers, and take the next step in your career? You will walk away with inspiration on how to achieve your business goals, innovative hands-on skills, and a bigger network.
And you mentioned customer, I’d love to hear your perspective on customer overall and how that’s maybe an unexploited strategic lever for SaaS companies. And so to me, like I think customer is like one of the things you should be the absolute most strategic about that people usually aren’t like, what do I mean by that?
SaaS / B2B Public Stock Performance 1H’25: Top Winners & Losers 📊 Market Summary: SaaS Sector in 1H’25 The SaaS sector experienced a dramatic bifurcation in the first half of 2025, with clear winners and losers emerging based on AI differentiation, security positioning, and vertical specialization.
2: 2025 Is Shaping Up to Be an Ultra-Unicorn Vintage Year With 17 companies newly joining the $5B+ club in just the first half of 2025, this tier is expanding faster than previous years and is on track to far surpass the 19 companies that joined in 2024. . #4:
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. This shift is significant.
And of course, close deals faster 2025 is the year of inbox zero for me. So a lot of We help you with customer experience, um, like one place for your customer service reps to get, um, information, um, will increase website conversion rates so people can actually go buy your software, buy your, buy the ISP online, um, uh, Network monitoring.
We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. But strategic positioning matters enormously. Loveable : $0 → $100M ARR in 8 months. Not 8 quarters.
At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Providing value to that network Everyone defines value differently, and the key was figuring out what mattered to each person.
Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Which product lines are landing the best and with whom? Review sites.
larger revenue base by 2025. larger revenue base by 2025. The Core Strategic Divergence The fundamental difference between Olo and Toast isn’t just about technology – it’s about market segmentation philosophy that has created two entirely different business models with dramatically different outcomes.
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