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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

Speaking of gasoline, what about the pricing? When I was growing up there was a well-traveled road with eight gas stations next to each other, and there were non-stop price wars with prices ranging from 17.9 Today, gas prices run in the range of $3-$5 and pricing gas by the 9/10 cent doesnt make any sense.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1.

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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

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Holidays deliver on record-setting ecommerce expectations

Martech

billion online between November 1 and December 31 of this, up 8.7% billion in ecommerce sales, up 8.4% Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. The record-setting holidays were a result of strong consumer spending, not higher prices. billion, up 8.8% billion, up 9.9%

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Email: Business email address Sign me up! The 2025 sales forecast compares with a 3.6% over 2024 to between $5.42

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