Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 115

Customers Appointment Education Consult 115

Martech

AUGUST 14, 2024

Q4 is more fraught this year About a third of email platform users migrate to new services every year. Another third just did that, so they’re learning to use their services. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025.

Strategic planning 131

Strategic planning Strategize Campaign Up-sell 131

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates.

GTM 73

GTM B2B SQL Quota 73

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. Newer agents can be assigned a lighter workload, ensuring better service quality across the team.

Contact 104

Contact CRM Campaign Service 104

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The IPO window isn’t just cracked open—it’s wide open. The most recent five IPOs are averaging 121.5% healthy but not euphoric.

B2B 69

B2B Price Growth Strategize 69

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Marketing orchestration is the strategic coordination of resources to ensure they work together harmoniously. Step 3: Establish demand gen goals for 2025 It’s important to align budget planning goals with business goals.

Campaign 95

Campaign Strategize Technology Technology 95

Sales Hacker

JUNE 13, 2025

2025 is a different world. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. The median pre-money valuation in Q1 2025 is $16.1M Founders raised rounds in days. Today, capital is still there.

GTM 87

GTM Drivers/motivators Growth Go To Market 87

Martech

FEBRUARY 21, 2025

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 121

Finance Drivers/motivators Technique Contract 121

Salesforce

APRIL 30, 2025

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. The Startup’s Guide to Customer Service Great customer support helps create strong relationships and encourages repeat business.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

JUNE 10, 2025

This update also expands access to Customer Agent, as a Service Hub subscription is no longer required to use it! You can ensure that your credits are spent strategically, without accidentally overwriting valuable manual inputs or enriching records that don’t matter. Notifying teams of reassigned deals or tickets.

CRM 55

CRM UX Contact Finance 55

SaaStr

JUNE 26, 2025

Their Service Cloud helps businesses “deflect 30% of cases” out of the box. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? But we’re still in the early adoption phase compared to support’s mature implementation.

Territory 103

Territory Sales Negotiate Price 103

Martech

JUNE 18, 2025

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The real advantage comes when combining automation with intention, empathy and strategic clarity. Consider this: 83% of marketers say AI frees them to focus on strategic work. No problem.

GTM 101

GTM Strategize Trust B2B 101

SaaStr

JULY 5, 2025

Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. net income, 111.5%

E-commerce 92

E-commerce Price Pharmaceutical CRM 92

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook.

B2B 71

B2B Appointment E-commerce Represent 71

Martech

JANUARY 7, 2025

For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 112

B2B Engineering Education Trust 112

Martech

APRIL 30, 2025

For example, Amazon’s customer promise is fast, reliable service with a customer-first focus. Think of Patagonia donating time, services, and money to “save our home planet.” Have people who can walk them through new products and services. It’s the reason a brand exists. Being customer-first.

Trust 92

Trust Campaign Price Strategize 92

SaaStr

MAY 9, 2025

SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. Those staying at the Hampton Inn can take advantage of the SaaStr shuttle service that runs on a continuous loop between the hotel and the event center throughout each day of the conference.

Networking 71

Networking Drivers/motivators Pitch Transportation 71

Martech

APRIL 17, 2025

It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered. Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1.

B2B 108

B2B Growth Customers Drivers/motivators 108

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Pitch 77

Pitch Strategize B2B Strategic planning 77

Martech

NOVEMBER 6, 2024

This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. This seamless connectivity enhances collaboration across departments, ensuring faster, more effective ticket resolution and improved customer service.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

RingDNA

APRIL 11, 2025

More successful reps might be more strategic about when they dial prospects. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. Value: Companies with inbound sales teams often have service-level agreements (SLAs) for how fast reps are supposed to respond to leads.

Quota 62

Quota Sales Pipeline Contact 62

Martech

MAY 23, 2025

In 2025, you don’t need more content, you need more good content. Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.”

B2B 129

B2B Drivers/motivators Healthcare Strategize 129

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Automation moves the MOps role from tactical execution to strategic orchestration. Enhancing data governance.

Government 86

Government Strategize Technology Technology 86

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Lead cross-functional data initiatives Establish regular data health check meetings with IT/Ops, sales and customer service teams.

Government 68

Government Objectives and Key Results Technology Technology 68

Martech

JUNE 9, 2025

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

Strategic partnership 66

Strategic partnership Strategize Government Negotiate 66

Hubspot

MARCH 26, 2025

I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Its an ideal choice if you need a CRM that integrates with customer service tools.

Price 52

Price Sales CRM GTM 52

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report. Source: Coveo. Click to enlarge.

Customers 114

Customers B2C Drivers/motivators Territory 114

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Example : A B2B HVAC company can target users searching for commercial HVAC service who also work at nationwide companies like Allstate or Geico. Dig deeper: B2B audience targeting: Meta Ads as an alternative to LinkedIn 6.

B2B 86

B2B CTR Lead generation Sports 86

Salesforce

JUNE 19, 2025

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64

Retail Price Profit margin Promote 64

SaaStr

MAY 20, 2025

HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. Monday.com consistently invests in marketing, with sales and marketing representing 48% of revenue in Q1 2025. The new customer count just keeps on growing.

Customers 106

Customers Non-Profits Education Cross-sell 106

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. It’s everything from email service providers to social platforms, ecommerce portals, websites, mobile apps and beyond.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Salesforce

APRIL 10, 2025

You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+. Stop by the Ask the Experts bar and receive personalized guidance on how to meet your top strategic needs with agentic AI.

Networking 86

Networking Strategize Gaming Campaign 86

Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. Many buyers may value the autonomy and convenience of digital customer journeys. What is B2B sales enablement?

B2B 52

B2B GTM Objectives and Key Results Sales 52

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! Here’s more on a dozen of them to meet IRL!: The Numbers : Processing 1.2B

GTM 66

GTM Government CRM Follow-up 66

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. The post How a human-centric approach could fix reputational disasters in 2025 appeared first on MarTech. Processing.

Healthcare 78

Healthcare Trust Legal Price 78