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2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.
As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?
The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. Duration: ~3 hours (self-paced) Cost: Free 7.
If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”
Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.
Her latest release, Trends: Artificial Intelligence (2025) , is her first in 5 years! This compounding dynamic is showing up across early-stage SaaS: Teams deploying AI SDRs to handle 80% of outbound. Ops teams building autonomous data clean-up and reporting workflows. Even the leaders (e.g.
✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. Most teams give up after iteration #3. THREE WEEKS.
It listens live and gives you real-time nudges on what to say next, such as handling an objection , asking a follow-up question, or addressing a mention of a competitor. Sell and Coach Better Across Any Language What is new: Revenue.io Users can select up to 23 different languages for live transcription with Moments.
Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up.
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical.
Use headings, bullet points and concise sentences to break up the text. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Takeaway Be clear about what your audience will get (education, tools or strategies) and save the hard sell for when theyre ready. Aim for clarity, not complexity.
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
This isn’t your typical “here’s what public companies are doing” report – this is real data from real private companies dealing with real challenges in 2025. Also, importantly, it’s not just a survey of venture-backed start-ups. It’s a good look at all B2B start-ups, not just the higher fliers.
Weve compiled a list of books for small business owners that are packed with practical wisdom, straight-talking advice, and a few ah-ha moments that will help you sell more, manage better, or just stress less. Set up systems and processes so your business doesnt depend on you being there all the time. Lets jump in and discover.
Veeva founder CEO Peter Gassner came to SaaStr to share just how they got to the first $100m ARR selling enterprise vertical SaaS … while raising only $3 million (!). Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B net income, 111.5%
What it Measures: The total number of sales emails that individual reps send out each day Value: It’s important for reps to keep up a regular cadence of calls and emails with prospects. Some common call dispositions might include busy, no answer, hang-up or appointment set. If a rep is doing a lot of calling at inopportune times (e.g.
When this CEO first said it, I thought, “Someone doesn’t just come up with that.” I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Email: Business email address Sign me up! I knew he had it. But what about the rest?
Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. People aren’t really scalable, so having a system in place that can help pick up the load, qualify leads, and take care of customers without having people interact constantly is important.
The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? The Economics Drive Adoption The ROI is compelling. ClassPass achieved a 95% cost reduction in support conversations.
Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Starter+ Breeze Copilot gets smarter What’s new: Breeze Copilot, HubSpot’s built-in AI assistant, is getting rebuilt from the ground up with the latest capabilities AI has to offer. How it helps you This makes collaborative selling and support a whole lot easier.
Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This creates an unusual dynamic where startups need to be enterprise-ready from day one, rather than gradually scaling up market.
Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time. Classic buy-fix-sell.
The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season. Processing.
Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Up to 36.8% Email: Business email address Sign me up! Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?
Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. Talk to you in a few years.”. Getting past all these objections.
Ive worked with businesses that spend thousands on software that sales teams end up barely using. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Automating follow-ups and keeping track of customers in one system. Other tools?
In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.
When this CEO first said it, I thought, “Someone doesn’t just come up with that.” I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Email: Business email address Sign me up! I knew he had it. But what about the rest?
— Nat Friedman (@natfriedman) July 3, 2025 In the rapidly evolving landscape of venture capital, few stories are as remarkable as that of NFDG—a $1.1 This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries.
The key is strategic targeting. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Dig deeper: 2025 predictions for top B2B paid media channels 2. Email: Business email address Sign me up!
Relationships > Automation (now more than ever) Pick up the phone. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals. Design around how customers want to buy, not how you want to sell Internal convenience should never beat customer experience.
Convergent evolution from 2 very different start-ups that now have many similarities at scale. HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. HubSpot has twice the revenue (and thus twice the ARPU), but also was founded 6 years earlier.
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. Tell stories.
The cost of getting it wrong is already showing up in the data. Recent Salesforce research found sales reps spend up to 70% of their time on non-selling activities. A 2023 Peaksales study found nearly half give up on a deal after one follow-up, even though most deals take five. These are not minor gaps.
✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 You need to set up a dev environment, install packages, configure DB, and, if lucky, deploy.
If you want to aim for a strategic acquisition in 5 years, staying bootstrapped or lightly capitalized is probably better. If you can maintain 50% growth and keep churn low, you’ll likely hit $20M ARR or more in that timeframe, which is a sweet spot for strategic acquirers. You’re already in a good spot to compound growth steadily.
That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Unlike acquisitions, they let businesses share resources without giving up control. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.
While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. Processing.
In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x Monthly : Strategic deep dives with broader leadership. AI doesnt replace alignment, but it speeds up clarity.
Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. It might be able to set up a basic version of AI-driven marketing, but will it produce breathtaking results out of the gate? Processing.
In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. They set up meetings with Fortune 500 CIOs. Similar to most structures of a technical sales team.
Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Research popular hashtags within your industry and use them strategically in your posts. With over 2 billion monthly active users , its where trends start, communities grow, and businesses thrive.
For companies with high volumes of leads, the transformation is most noticeablecustomers get immediate, accurate responses rather than waiting for human follow-up that may take days. Unlike cadenced emails that feel robotic, the AI remembers every past conversation and can follow up intelligently on specific issues discussed.
The most forward thinking sales professionals realize that successful selling is really about helping the customer achieve their goals more effectively. If you are getting a sense of deja-vu, this is what I and many others advocate about the future of sales and selling. Imagine the possibilities if we start working together.
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