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How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. This lets you react to campaigns in real time — optimizing performance and reaching high-intent audiences at crucial moments.

Campaign 126
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AI for Small Business: How to Choose Your Tech Stack

Salesforce

There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences. This helps SMBs craft personalized advertising and sales campaigns. It will only get easier for you, from here on out.

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Top Small Business Trends For 2026: Smart Tech You Need to Know

Salesforce

What we’ll cover: The future of small business is looking bright in 2026 Top 5 trends contributing to small business success Get more small business trends The future of small business is looking bright in 2026 Our research shows that small businesses are thriving, not just surviving. Try it for free 4. This isn’t just optimism.

CRM 45
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers 124
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Best Career Opportunities After MBA In The USA

Sales Pop!

Are you fond of brand promotion, customer service, creativity, or content marketing? Creating ad campaigns, designing, website creation, content creation, brand development, etc., The average payout of an IT manager in the USA is $142,530 per annum and is predicted to grow more by 2026. Management Consultant.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. The advertising is used to sell goods and services. Speaking of tariffs, let’s clarify how they work.

Retail 117
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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Appy Pie added new features to its AI website builder.

Product 98