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How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. This lets you react to campaigns in real time — optimizing performance and reaching high-intent audiences at crucial moments.

Campaign 127
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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

Territory 117
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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

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Top Small Business Trends For 2026: Smart Tech You Need to Know

Salesforce

We surveyed 3,350 small business leaders worldwide to learn insights on technology, AI, and the future of business in the Small and Medium Business Trends Report. The results were very clear — technology is advancing rapidly. In fact, 76% of small businesses that are jumping on smart technology trends are growing. Start it up 2.

CRM 45
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AI for Small Business: How to Choose Your Tech Stack

Salesforce

Increased productivity The Small Business and Entrepreneurship Council (SBE) survey reports that 76% of small business owners say AI allows them to focus on high-value tasks, such as developing new products or services or creating targeted marketing campaigns, driving increased productivity.

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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

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When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

Martech

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. A marketing user creating a campaign will also never log into a data warehouse. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.”