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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

Probably something similar by 2026. By 2026, these same AI systems will have evolved to manage entire sections of the sales process autonomously. 50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. A 50/50 Sales Team.

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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? ” Applied to simple sales scenarios, this suggests significant deflection potential.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. For example, ChatGPT has over 180.5