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How TikTok is transforming brand advertising

Martech

billion by 2026. Discovering your perfect TikTok collaborator As brands increasingly integrate TikTok into their marketing strategies, they often face challenges managing multiple partners, differing campaign strategies, or competing technologies. With over 1.9 But the solution is clear: Choose a single, holistic marketing partnership.

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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

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Generative engine optimization: What you need to know

Martech

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. The initial excitement surrounding AI in search has settled, and we’re now witnessing a phase where public trust is stabilizing and technologies are reaching maturity.

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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. Look for AI technology that can adapt to your business needs, rather than solutions that require you to change your approach.