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billion by 2026. Discovering your perfect TikTok collaborator As brands increasingly integrate TikTok into their marketing strategies, they often face challenges managing multiple partners, differing campaign strategies, or competing technologies. With over 1.9 But the solution is clear: Choose a single, holistic marketing partnership.
Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.
These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.
Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. The initial excitement surrounding AI in search has settled, and we’re now witnessing a phase where public trust is stabilizing and technologies are reaching maturity.
77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.
According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. Look for AI technology that can adapt to your business needs, rather than solutions that require you to change your approach.
Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.
We surveyed 3,350 small business leaders worldwide to learn insights on technology, AI, and the future of business in the Small and Medium Business Trends Report. The results were very clear — technology is advancing rapidly. In fact, 76% of small businesses that are jumping on smart technology trends are growing. Start it up 2.
Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously. What’s happening now is the migration of this capability from post-sale support to pre-sale interactions.
While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.
But they’re becoming essential for: Top-of-funnel lead management 24/7 customer support and qualification Operational tasks that require perfect consistency Scaling during peak demand periods The companies that figure this out in 2025 will have a massive operational advantage by 2026.
The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. The Bottom Line: Syllable.ai Cross-Industry Use Cases That Drive Revenue 1.
Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. Timeline Reality : True end-to-end platforms are 12-18 months away from market maturity.
Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. Space tech firm Voyager Technologies and adtech platform MNTN also posted strong debuts, AI infrastructure provider CoreWeave has emerged as 2025’s standout performer, surging over 287% from its $40 IPO price. volume $91.5B
While AI and emerging agent technology are creating unprecedented efficiency gains, they’re simultaneously introducing a new class of cognitive burden that few are discussing. The most valuable skill of 2026 might not be programming AI—it might be effectively managing your attention while directing a team of both humans and machines.
2025-2026 is the start of an era where we all have to work 2x as hard or more. And it’s poison to your company’s future. 2020-2021 was an era where we all had to work a bit less hard. And it’s poison to your company’s future. 2020-2021 was an era where we all had to work a bit less hard.
Technical Sales is Now Table Stakes : Enterprise sales reps must understand technology applications deeply enough to have credible conversations with both business executives and technical teams. “You need to know the application of technology to business. The days of relationship-only selling are over in AI-adjacent markets.
Bottom Line Up Front Jason’s Directness : “It will be the biggest issue of 2026, I think, in B2B AI is just the inability to recruit talent… If you think your answer is to go hire a VP of AI that wears a tie and is studying things like just shut the startup down.”
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S.
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS.
Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete. These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else. Their productivity and earnings will increase dramatically.
multiple Full payment if milestones hit : $955M on 2026 revenue of ~$115M = 8.3x multiple When Nice says Cognigy is “expected to deliver rapid 80% estimated ARR growth in 2026,” they’re likely projecting that 2026 revenue will be 80% higher than 2025 levels. valuation in under a year Decagon AI: $1.5
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. As their duties expand, retail associates face mounting technological complexity. Processing.
What Actually Matters: The Uncomfortable Truth About Impact The conversation took a philosophical turn when discussing what companies actually “matter” in the grand scheme of technological progress. Sam Lessin argues with Jason and the group about how meaninful SaaS is.
Budget Cycles Are Misaligned Most large enterprises finalized their 2025 technology budgets in Q3 2024, when AI was still viewed as experimental rather than operational. The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations.
” Bottom Line : One AI strategy doesn’t fit all—segment by user, not by technology. High-Growth Companies Dedicate 37% of Engineering to AI by 2026 The Numbers : High-growth companies plan 28% of engineering focused on AI in 2025, scaling to 37% by 2026. All other companies: 18% in 2025, 28% in 2026.
Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.
Plan for your AI stack to be 50-90% different by 2026. They’re complementary strategies for navigating the fastest-moving technology landscape in decades. As Aaron Levie Said: No One Can Take Their Position for Granted Today: What This Actually Means for Your Business Budget for AI churn. Embrace portfolio thinking.
And where might it be headed in 2026 and beyond? When we asked our respondents whose orgs leverage cold calling as a primary sales channel whether cold calling will be more or less important to their sales process in 2026, they answered like this: 25% it will be much more important. 17% say technological proficiency.
The Bottom Line: Survival Strategies for 2025+2026 We’re in the middle of the biggest technology shift since the internet, combined with the most competitive funding environment in a decade. The question becomes whether you can out-innovate them or find a defensible niche.
More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.
” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.
With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. Break it into three buckets: process (how work flows), technology (tools that help), and people (who’s doing what). Scale GTM Efficiency with AI and Technology Use technology to help wherever you can.
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. It may turn out that Gartner is right – we’ll know for sure in 2026. Why we care. ” But. Not guaranteed.
This trend has accelerated as business units gain influence over the technology they use, and are empowered to more quickly implement technology that serves their and their customer’s specific needs. What you should do More than ever, technology investments must drive specific business outcomes. trillion this year.
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” Get MarTech! In your inbox.
But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.
Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.
By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”
billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. Podcasts are projected to reach $2.6 The growth is fueled by engaging content and the ability to measure its impact.
Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.
trillion by 2026. Workplace automation is a term that describes the use of technology to automate or streamline business processes. Once you’ve started using intelligence-enabled technology, the next step is choosing which system will give your company the boost it needs. trillion in 2022 and is projected to reach $3.4
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