How Gen Z values are changing marketing
Martech
DECEMBER 18, 2024
They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Impact over features They’re less interested in what a product does and more focused on its impact. It’s true that, like most of us, many Gen Z-ers start searching for products online first.
Let's personalize your content