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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Impact over features They’re less interested in what a product does and more focused on its impact. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

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Humans and Technology Must Win Together, Too

Sales Pop!

As humans, we tend to mentally compare the growth of technology to the development of humans. Humans pass through phases in growth—infancy, childhood, puberty, young adulthood, adulthood, middle age, and elderly. Efficiency leads to productivity, and productivity leads to profitability. There will be many more to come.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Grab your phone and film a quick product demo. Retarget website visitors who viewed a product but didnt buy. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. How to fix this issue Make it feel native: Strip away the corporate polish. Share a real customer unboxing.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 trillion driven in large part by productivity gains from augmenting human labor with artificial intelligence (AI).

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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. By 2030, consumer spend on digital goods and services is predicted to be $2.2 You can tune into Workshop Wednesday every single Wednesday at 10 a.m. Back to the consumer market.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

collectively, only about 160 companies meet basic IPO readiness criteria (>$100M revenue, >15% growth, >-25% EBITDA margin). International Developer Talent Is Reshaping SaaS Economics The Surprise : About 60% of companies already outsource app development , and India is expected to overtake the US in number of developers by 2030.

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