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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 129
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble. That’s 29 times the global revenue for alternative data today.

Finance 124
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. At Accenture, sustainability is inclusive of everything – from environment and equality, to technology and economics.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

B2B 115
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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. you Blind Institute of Technology. Present content in multiple formats. The disability community is large and diverse — and present in every target demographic. The global talent shortage isn’t easing up anytime soon.

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XR + AI: 5 tools driving today’s content revolution

Martech

The technology solves one of our major challenges — creating tons of unique and compelling content. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe. experience for Hugo Boss, which includes a quest. Spatial.io

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. billion by 2030. The fintech world is exploding.