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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Offered at a competitive price point, Sugar’s AI capabilities are designed to be accessible to midmarket businesses. And 68% believe they’ll be able to include “AI characters based on their friends.”

Campaign 117
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Four Out of Seven IPOs in 2024 Were Down Rounds And That’s Actually Normal The Surprise : Despite investor hand-wringing about “down round IPOs,” 57% of the 2024 VC-backed tech IPOs priced below their last private valuation but historically, this isn’t unusual and doesn’t predict poor performance.

Price 68
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble. That’s 29 times the global revenue for alternative data today.

Finance 126
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO. Learn how Metromile embraces this future with technology to: – Adapt prices to focus on actual use to be more fair and dynamic for consumers.- Dan Preston, CEO @ Metromile. Traditional insurance is unprepared for the modern world.

Finance 107