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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

Let’s take a look at a few ways to add relevant local content to your service area pages to make them unique while also being helpful to users: Customer reviews I cannot understate the power of user-generated reviews. Highlighting city-specific reviews on your service area pages can be a game changer. The end results.

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4 tips to build customer loyalty with email

Martech

To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. Remember, having a customer provide you with their email address is a huge privilege, and it’s one that many marketers tend to undervalue. Customers can spot a bulk email from a mile away.

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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

We’ll cover issues like: Chasing statistical significance at the expense of business impact. Aiming for a 95% statistical significance is often an overkill When running A/B tests, general best practices say you want to start with a strong hypothesis. Don’t get me wrong, having a test reach 95% statistical significance is good.

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How to launch a product-led SEO strategy

Search Engine Land

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this. See terms.

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Google launches privacy-focused measurement tool for advertisers

Search Engine Land

Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts. We have observed more customers turning to MMMs, especially performance and full-funnel marketers.” What are MMMs? Why we care.

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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

The post 7 Lead Generation Statistics You Need To Be Aware Of appeared first on ClickFunnels. That’s why today we are going to share seven lead generation statistics that you need to be aware of. Consume the content your potential customers consume (niche blogs, podcasts, YouTube videos). Convey its value to potential customers.

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6 guiding principles to leverage AI for SEO content production

Search Engine Land

Here is a breakdown of content types and the strategy behind them: Core site content : The goal of this content type is to educate prospective customers about products or services. This persona is a detailed description of a person who embodies your ideal customer. If given the opportunity, this might make more sense.

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