Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 97

GTM Go To Market B2C B2B 97

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Entertainment 119

Entertainment Technique Follow-up Education 119

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Marketing this then becomes a conversation, not a sales pitch.

Pitch 100

Pitch Product Electricity Healthcare 100

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. How Top Brands Are Using Instagram, From Simply Measured. This story comes to us from the Simply Measured analytics blog. Check out the full story here.

B2C 63

B2C Campaign Launch Networking 63

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Brand safety. Why we care. Image: IAB.

Gaming 103

Gaming Entertainment Consult Promote 103

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Electricity 131

Electricity Represent Niche Campaign 131

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

B2B 137

B2B Lead generation Education Follow-up 137

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

GTM 107

GTM Price Customers B2C 107

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. Creating and boosting compelling, searchable stories At its core, PR is about storytelling.

Objectives and Key Results 124

Objectives and Key Results Strategize Non-Profits User Experience 124

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. CTA: Explore SEO Services] PPC: Explore the power of pay-per-click advertising and how it can generate targeted leads, increase brand exposure, and maximize your ROI. Additionally, you offer web hosting and email marketing services. Here’s something somebody asked me!

Clients 104

Clients Trust Education Engineering 104

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Drivers/motivators 97

Drivers/motivators Pitch Trust Manufacturing 97

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers.

Drivers/motivators 91

Drivers/motivators Customers UX Commission 91

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. You can feature multiple products from your own line, other brands, or both. Shopping Collections. Getting started.

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Commission Promote Product Conversion 102

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 104

Legal Launch Trust Campaign 104

Search Engine Land

APRIL 12, 2024

The novelty of any new ad placement is incomparable, which is why many social platforms and marketers move quickly to embrace innovation. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Launch 106

Launch Presentation Growth Campaign 106

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). They assess the severity of the problem, allowing brands to capture their interest.

B2B 119

B2B Customers Objectives and Key Results Price 119

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. Finally, showcase the outcomes and improvements (‘After’). .’

Engineering 93

Engineering Campaign Consult Growth 93

Martech

JUNE 3, 2024

” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. Marketers already understand they will need to live with AI, especially genAI.

Growth 87

Growth Presentation Technology Technology 87

Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. So, how can you prepare your performance marketing team for this change? Here are three tips to get you started.

Price 96

Price Promote Networking Engineering 96

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Growth 117

Growth Pharmaceutical B2C Construction 117

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Hospitality 113

Hospitality B2C B2B Presentation 113

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Manufacturing 114

Manufacturing Real Estate Strategize Territory 114

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. You only have to say, ‘And then what happened?’

Teamwork 107

Teamwork Technology Technology Follow-up 107

Search Engine Land

DECEMBER 14, 2023

It’s the simplest way to get your brand, messaging and products in front of audiences on Instagram, plus it’s a great jumping-off point for the beginning of any advertising campaign. Dig deeper: How to set your Facebook and Instagram advertising budgets for maximum results Get the daily newsletter search marketers rely on.

Promote 104

Promote Campaign Lead generation Follow-up 104

Search Engine Land

SEPTEMBER 29, 2023

This approach ensures resources are used effectively and contributes to building stronger brand-consumer connections. This campaign type leverages AI to strategically deliver the best-performing creatives to audiences more inclined to engage with the brand, helping to maximize views. Get the daily newsletter search marketers rely on.

Campaign 127

Campaign Strategize Launch Engineering 127

Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Get the daily newsletter search marketers rely on. Why we care.

Launch 116

Launch Engineering Start-ups Conversion 116

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds.

Entertainment 101

Entertainment Gaming Education Technology 101

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

Gambling 120

Gambling Entertainment Gaming Campaign 120

Search Engine Land

JANUARY 22, 2024

But what you need to learn is the untold story. But the story that hasn’t been told is right under our noses. The one about marketing effectiveness. This is where we can now tell the untold story of the Great SEO heist. Get the daily newsletter search marketers rely on. Because that changes everything.

Engineering 125

Engineering Legal Education Trust 125

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 120

B2B Manufacturing Technology Technology 120

Salesforce

SEPTEMBER 25, 2023

Here are their stories. Each business function “spoke” (marketing, sales, service, etc.) Read the full Schneider Electric story Leading AI companies: Rossignol Rossignol, a century-old French pioneer of ski equipment, expanded into summer sports in 2016 with the introduction of mountain bikes.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Hospitality 110

Hospitality B2C B2B Construction 110

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Consult 132

Consult Technology Technology 132

Search Engine Land

NOVEMBER 3, 2023

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. Neglecting this approach could damage your brand’s reputation and adversely affect your search rankings. ” Get the daily newsletter search marketers rely on. How this happened.

Technology 109

Technology Technology Trust Engineering 109

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. This means that your post and story engagement ratios will decrease dramatically. Humanize your brand. The brands that have the most success do the opposite.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. How will these opportunities shake out in the upcoming year?

Entertainment 136

Entertainment Sports Niche Retail 136