Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Only one tag is permitted per post.

Conversion 114

Conversion Process 114

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

Promote 105

Promote Campaign Lead generation Follow-up 105

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Search Engine Land

DECEMBER 8, 2023

While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. How topic tags work.

Engineering 120

Engineering Conversion Process 120

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 99

Lead generation Campaign Contact Follow-up 99

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. ” How it works. .” ” How it works. .” ” How it works. Shoppers in the U.S. Why we care. Benefits for advertisers. ” Why now.

Conversion 124

Conversion Process Retail Price 124

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Search Engine Land

JULY 11, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. How will these opportunities shake out in the upcoming year? How will these opportunities shake out in the upcoming year? Here are some ways that marketers will leverage social media in 2024.

Entertainment 136

Entertainment Sports Niche Retail 136

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on.

User Experience 94

User Experience Advertising/ Marketing Launch Networking 94

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Niche 125

Niche Negotiate Legal Contract 125

Martech

MAY 21, 2024

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Instagram is the top platform for women athletes (by followers). Dig deeper: How HubSpot found the right sports sponsorship partner Email: Business email address Sign up now Processing.

Sports 95

Sports Promote Follow-up Process 95

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. (The So what does Threads mean for marketers?

Entertainment 88

Entertainment Launch Territory Sports 88

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.

CTR 94

CTR UX Consult User Experience 94

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. GenAI images and text. Image: Meta. Text creation. Image: Meta.

Technology 100

Technology Technology Price Trust 100

Search Engine Land

DECEMBER 1, 2023

A profile is required if the user wishes to publish posts, according to the Wall Street Journal. Threads users can now delete their Threads profiles without having to delete their associated Instagram accounts, Adam Mosseri, the head of Instagram, said. Get the daily newsletter search marketers rely on.

Launch 102

Launch Follow-up Process Product 102

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. How long should a social video be? How long should a social video be? Halloween is traditionally the perfect season to anticipate unexpected shocks. Last year, 15.4

Follow-up 121

Follow-up Growth Engineering Technology 121

Sales Pop!

NOVEMBER 17, 2022

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. Best Ways to Optimize Your Instagram Profile for Growth.

A/B testing 97

A/B testing Follow-up Growth Customers 97

Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. By the numbers. More expensive, but. More expensive, but. ” About the survey.

Campaign 96

Campaign Engineering Product Sell 96

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. Dig deeper: How to fight bias in your AI models They are also least likely to feel overwhelmed by the more than 1.1

Represent 103

Represent Follow-up Campaign Presentation 103

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. How has it been for you? As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!),

Gambling 120

Gambling Entertainment Gaming Campaign 120

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. How do you optimize the budget settings on Facebook?

Campaign 102

Campaign Up-sell Start-ups Lead generation 102

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes.

Consult 123

Consult Contact Process Customers 123

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. You can browse through different Instagram templates via category in the updated Template Browser. How it works. Why we care. Template Browser revamp. Tap on REEL. Tap on Templates. Get inspired.

Networking 96

Networking Engineering Start-ups Conversion 96

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Dig deeper: How Haleon built social media intelligence in-house What are they. Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. Reminder Ads image via Instagram Now in search.

Launch 81

Launch Networking Process Product 81

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. How it works. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S.

Conversion 90

Conversion Retail Price Engineering 90

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

Retail 129

Retail X-functional Launch Non-Profits 129

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. In the early 2000s, web search was mostly limited to search engines and online directories available at the time.

Engineering 130

Engineering Networking Entertainment Follow-up 130

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022.

Launch 107

Launch Networking Follow-up Engineering 107

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Traditional job postings are effective at attracting those actively seeking opportunities. Get the daily newsletter search marketers rely on.

Healthcare 136

Healthcare Strategize Promote Campaign 136

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 95

E-commerce Hospitality Customers Strategize 95

Heinz Marketing

MARCH 25, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Instagram has been a long ignored social media platform for us as an organization. We probably haven’t given it a fair shot for B2B Marketing, to be honest, but that’s a post for another day.) . What is an Employer Brand?

B2B 106

B2B Promote Consult Networking 106

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. More people than ever are using social sites, which is good news for social media marketers.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

JULY 5, 2023

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). Threads may be a platform for marketers and advertisers to watch – but ultimately wherever users go, the budgets and marketing investments will follow. What is Threads. ” Why we care.

Launch 85

Launch Territory Follow-up Engineering 85