Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

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A/B testing UX User Experience Engineering 114

SaaStr

JUNE 18, 2025

Here’s why: As the founder, you need to be the one to close the first 10–20 customers yourself. Once you’ve closed those initial customers and have a basic playbook, the next step is to hire two full-time sales reps—not one. Because you need to A/B test. Dear SaaStr: Should I Hire a Sales Consultant as My First Sales Rep?

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Consult A/B testing Sales Pitch 97

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” Even using A/B testing to build an ICP doesn’t guarantee that the people resonating with your messaging are the 20% of your customers driving 80% of your profits. It’s a cinch.

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A/B testing Customers Education Growth 120

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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A/B testing Follow-up Start-ups User Experience 92

Martech

NOVEMBER 11, 2024

Collaborating closely with developers to bring user-centered designs to life. Regularly testing usability to inform design improvements. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction. Conducting A/B tests to refine open rates, engagement and conversions.

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A/B testing UX CRM Strategize 114

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

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A/B testing Niche CRM Price 102

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions.

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A/B testing Campaign Technique Follow-up 73

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively.

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A/B testing Campaign Contact Service 101

Martech

JANUARY 3, 2025

Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. Instead of A/B testing, marketers can programmatically test from A to infinity. AI creates brand assets at scale, offering speed and efficiency.

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Government Legal A/B testing Finance 134

Search Engine Land

AUGUST 30, 2024

To get the clearest insights when tweaking or revamping a page, duplicate it and run A/B tests between the new and old versions. This approach also prevents performance from dropping if you’re testing riskier changes. Identifying segments to compare that are close enough in composition to produce clean results.

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A/B testing Retail Quota Promote 79

Sales Pop!

JANUARY 27, 2022

Always A/B test your videos before making them live. A/B test your emails. This method is called A/B testing (a.k.a. split testing), and it allows you to compare and evaluate which email elements perform better. When is the best time to A/B test your email campaign? Send fewer emails.

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Technique A/B testing Campaign Promote 245

Martech

DECEMBER 12, 2024

By closely monitoring your metrics, youll be able to gauge what works best for your subscribers. With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. Master perfect timing Yes, SMS subscribers usually have a preferred time to read their text messages.

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A/B testing Campaign Legal Launch 114

Search Engine Land

JULY 22, 2024

CRO is mainly about A/B testing, but most tests focus only on landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages. Or they close their browser’s tab and never bother. Step 3: Implementiog.

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A/B testing UX Campaign Conversion 96

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

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A/B testing Objectives and Key Results CRM Pipeline 103

Martech

SEPTEMBER 11, 2024

Sales is in charge of closing opportunities — and sometimes in charge of renewals. A/B testing. For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Robust martech stacks support marketing and are barely used outside of marketing team goals.

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Cross-sell Customers UX A/B testing 111

RingDNA

MARCH 26, 2025

In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes. According to sales expert Colleen Francis , a referred lead has a close rate of 50%! So how are top sales reps using LinkedIn to close deals?

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Closing B2B Sell Referrals 62

Sales Pop!

NOVEMBER 18, 2021

If you don’t want to wait for a potential customer to reach out to you, you can try to find them yourself to get an opportunity to make an offer and close a deal. Contact Finder Tools. The key is to ensure that the tool you choose will find contacts that are relevant to your business. A free trial is available.

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Lead generation A/B testing Referrals CRM 246

ConversionXL

JULY 18, 2019

Failing to reach statistical significance may result from two things—hypotheses that don’t pan out or, more troubling, stopping tests early. Almost half (47.2%) of respondents in the CXL 2018 State of Conversion Optimization report confessed to lacking a standard stopping point for A/B tests. A/B tests have always dominated.

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A/B testing Conversion Follow-up Contact 131

Martech

OCTOBER 29, 2024

polls, surveys, focus groups, A/B testing). For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. The best development is done iteratively and as close to the real world as possible so you can get accurate feedback. Filtering ideas by conducting research (e.g.,

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Objectives and Key Results X-functional A/B testing Campaign 123

Martech

OCTOBER 4, 2021

“As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways. Automate A/B testing. It’s time for marketers to apply A/B testing to site search. Test and compare search algorithms, then ask site users which functionalities help them the most.

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A/B testing User Experience Engineering Campaign 136

Martech

APRIL 23, 2025

Intrigue works by presenting curiosity gaps that the brain naturally wants to close. Tool tip: Try Kit or ActiveCampaign A/B tests to find which CTA framing drives the most conversions. Create intriguing headlines or titles If you want someone to stop scrolling, don’t give away the punchline build toward it.

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B2B A/B testing Trust CRM 126

Salesforce

AUGUST 15, 2024

This tool can also facilitate A/B testing to uncover insights and create high-performing web sites. Conga Contracts : Close deals faster with automated contract creation, controlled negotiations, eSignatures, and streamlined reporting. LinkedIn : Target buyers and companies that are a good fit for your products and services.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. AdMob introduced immersive in-game ads, currently in closed beta.

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A/B testing Construction Gaming Campaign 112

Martech

APRIL 14, 2025

Interestingly, while performance data is important to their work (for tasks like A/B testing or sentiment analysis), this team has traditionally depended on MOps or data analysts for those insights. When genAI tools help close deals more efficiently, they are adopted immediately, regardless of governance considerations.

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Territory Government Legal A/B testing 86

ClickFunnels

DECEMBER 5, 2022

You shouldn’t even have a navigation bar on your landing page – if the potential customer wants to leave, they can do so by either clicking the “Back” button or closing the window. We recommend brainstorming at least ten different headlines for your landing page, then A/B testing them to see which one works best (more on this later).

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A/B testing Objectives and Key Results Lead generation Conversion 147

Search Engine Land

SEPTEMBER 16, 2024

Conduct A/B tests to identify the most effective layouts, copy, and offers. As you implement these strategies, monitor your metrics closely and be prepared to pivot as needed. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience. It’s about spending smarter.

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A/B testing User Experience B2C Campaign 76

ConversionXL

AUGUST 8, 2018

In recent years, most of that money has tried to close a single marketing skills gap: digital. The push to close the skills gap also has the potential to create tension with agency partners, who at times transfer knowledge that reduces the need for their services. But can training close the skills gap? A/B Testing.

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Closing Teamwork Education Clients 106

SaaStr

MARCH 26, 2025

They want to focus then on the funnel, A/B testing, optimization, SEO, SEM, etc. But for enterprise sales, you’re going to have to get your arse out of your Aeron and go close some real live human beings: Listen, often in person. Stuff you can do just typing at a computer.

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A/B testing UX Sales Meeting 57

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

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A/B testing Represent Non-Profits Price 133

Sales Hacker

JUNE 15, 2020

If you want to maximize productivity in your sales team and want them to spend more time selling and closing deals , then you can’t ignore sales automation and workflow setups. You can’t treat them like metrics and expect to close deals. A/B testing. Your customers are more than just numbers, though. Follow up reminders.

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A/B testing CRM Pipeline Sales 135

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. A/B Testing. Before you can start A/B testing, you’ll need to make sure your ad rotation is set properly.

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A/B testing CTR Non-Profits Campaign 128

Martech

MAY 15, 2024

This long tail is one of email’s many benefits, but you probably aren’t accounting for it right now because your campaign reporting window closes too soon. Often, any activity that happens after the reporting window closes — say, a week to a month or even more after the campaign goes out — doesn’t get counted.

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A/B testing Campaign Conversion Up-sell 125

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

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Conversion A/B testing Objectives and Key Results Manufacturing 120

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

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Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

SEPTEMBER 17, 2024

Include closed captions for accessibility and extra text for algorithms. A/B testing : Experiment with different approaches to optimize content based on results. Incorporate current trends or challenges to boost your video’s reach, as social algorithms favor timely content.

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Objectives and Key Results Click Through Rate A/B testing Education 87

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. of new customers ÷ lead to customer close rate % = lead goal. These pages play an important role on your website, so you should run A/B tests to get the most from them.

Conversion 101

Conversion A/B testing Price Start-ups 101

Veloxy

APRIL 25, 2022

You can A/B test email subject lines, discover and personalize messaging to buyer personas, and tailor your send schedules around each recipient’s inbox behavior. The fastest path to success is to always imagine that you’re emailing someone that you’re extremely close to—especially on a professional level.

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