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How cognitive biases influence email A/B tests

Martech

However, cognitive bias can work against you if it creeps into your email testing program and skews test construction and results. How bias affects A/B testing A/B testing is a key part of your email marketing program. That’s because you are testing one concept saving money against another.

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Ultimate Guide to One-Page Website Builder with the WordPress Webhosting applications

Sales Pop!

Split Testing: Built-in A/B testing to optimize your website’s performance. Key Highlights of Oxygen: Drag-and-Drop Builder: Construct your location outwardly with an easy-to-use interface. Key Highlights of Divi: Visual Builder: Divi’s visual builder is exceedingly instinctive, permitting real-time plan changes.

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Are synthetic audiences the future of marketing testing? 

Martech

. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a partner at innovation advisory firm Silicon Foundry. Unlike synthetic data, which is artificially generated, synthetic audiences are constructed from real-world data such as demographics, purchasing behaviors, etc.

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Confidence Intervals: A Guide for A/B Testing

ConversionXL

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Note: If you want a deeper dive, you’re in luck: I just released a book, Statistical Methods in Online A/B Testing , and I teach CXL’s course on A/B testing statistics.).

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How to Segment A/B Test Results to Find Gold

ConversionXL

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

I’ve found it best to do pricing experiments over the phone – the qualitative feedback you get can be just as valuable (if not more) than an A/B test. Well, Can You A/B Test Pricing? You can, but most people don’t recommend to A/B test pricing. Predictably Irrational by Dan Ariely.

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Google unveils new ad tools and updates for mobile app developers

Search Engine Land

Improved A/B testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. Real-time bidding buyers.